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50 Reasons People Should Buy from YOU Feb 9, 2013: It is a structured process that walks you through 5 key questions - which require 10 (ten!) answers to each, giving you an arsenal of 50 selling points. You can use these in your marketing materials, sales conversations, website copy, phone calls, emails, and anyplace else you need to PROVE to your buyers that buying from anyone else would be a HUGE mista

How to boost sales and stand out from the crowd - 10 marketing tips for restaurants Jan 18, 2013

10 marketing tips for restaurants

Advice on how to boost sales and stand out from the crowd | By Linda Duke
Linda Duke is chief executive of Duke Marketing and author of "Recipes for Restaurateurs." Duke has led her San Rafael, Calif.-based firm, which specializes in multiunit and franchised restaurant concepts, for more than two decades. She has advised brands from Rubio's to Togo's Sandwiches on public relations, local store marketing, and investor relations and crisis communications. In the following column, she offers 10 marketing tips for restaurant operators.

Hotel Selling's 'S' Factors Jan 4, 2013

Hotel Selling's 'S' Factors:
Six Serious Selling Sins & Sound (Rx) Solutions

Ed Iannarella
President, Stonehenge Consulting Group

Learn About Business Law & Regulations Jan 1, 2013: Employment & Labor Law

The Power of Advice - 20 Hospitality Leaders onYou Tube Dec 5, 2012: Leading personalities of the hospitality industry delve into the importance of mentorship, listening skills, empathy and objectivity when getting and giving advice. The film follows 20 hospitality leaders through Hong Kong, London, New York and Las Vegas as they oversee their global organizations.

Hospitality Lawyer e-Magazine Oct 28, 2012

Hospitality Lawyer e-Magazine

Social Media: Hoteliers “Down Tools” on Social Media Oct 12, 2012: Hoteliers Ignore Social Media

New research from Ecole hôtelière de Lausanne (Switzerland) and RateTiger seems to suggest that the social media revolution is far from underway in the UK hotel industry.

Eye on Awareness—Hotel Security and Anti-terrorism Training™ Sep 3, 2012

Eye on Awareness—

Hotel Security and Anti-terrorism Training™

Link Building Ideas For Online Hotel Marketers to Get New Customers Sep 3, 2012

Do you have a website you are trying to market online? Do you want to get more paying customers?

If you answered yes to these two questions, this article is for you.

Does Your Front Desk Have the Spirit of Hospitality? by David Brudney Aug 17, 2012: Front Desk Fails To Catch America’s Hospitality Spirit
By David M. Brudney, ISHC
HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY HAS GENEROUSLY AGREED TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED READER FEEDBACK AND INTEREST

Keep Experts on Tap, Not on Top Aug 10, 2012

HBR Blog Network

Among the many qualities that distinguish successful leaders from millions of less-successful executives in the world is an awareness of the limits of their knowledge. They know what they know, they appreciate what they don't know, and they have a healthy respect for what they don't know they don't know. In short, they have great meta-knowledge.

3 Keys for Killer Meetings Aug 3, 2012: The reality is that most people don’t know how to run effective meetings, and they need help, which is probably why you’re reading this.

Everyone knows the effects of a bad meeting culture in a company. We’ve all heard complaints such as, “If it weren’t for all these meetings, I’d actually get some work done.”

Some senior business leaders have only one or two hours in a given week without a meeting scheduled, and some employees don’t even begin actual work until after 5 p.m. because they’re in meetings all day.