Understanding the value of breakfast Paying appropriate attention to the markets and guests we serve lessens the risk of losing the loyalty of a guest. As the industry continues to both mature in some products and refine itself in others over the last generation, many properties of all product segments have elected to offer breakfast as part of their service.  The common practice of offering breakfast, unfortunately, increases the danger of it becoming a commodity rather than a unique experience.  This article offers specific examples of successful properties that choose to focus on their ingenuity with special touches to pleasantly surprise and impress their customers.