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Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting Part 1 of 2

publication date: Jun 21, 2012
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Understanding and monitoring the inflow and outflow of cash must be a top priority for every hospitality business owner, operations manager and sales team member. In uncertain economies such as we are facing globally today, performing long-term budget planning is often viewed as a luxury, rather than as an essential business practice.

In almost every kind of economy, however,the need to anticipate financial boundaries is essential to ongoing business success. We need to know where we are going and why, be it to greater successes or to overcoming challenges.


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