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Five Best Practices for Uniformly Enforcing Brand Standards across the Globe

publication date: May 4, 2011
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This white paper by one of the country’s leading consultants for operational excellence discusses the value of your organization’s brand. You’ll learn how the brand impacts your organization’s bottom line, and how problems with even one bad franchisee or dissatisfied customer can impact brand perception and eventually your company’s financial performance.

To protect your brand, you need to create brand standards across your organization and enforce them uniformly. Brand strategy is largely determined by attention to value, service and atmosphere. The white paper explains how to take a comprehensive approach to enforcing brand standards in order to generate improved financial results, greater product adoption, and accelerated organizational learning and improvement.

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