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Advertising is Based on One Thing: Happiness

publication date: Apr 24, 2011
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How do we engage with consumers who are changing their online user behavior as quickly as Facebook changes its profile layouts?  The author of this article has had numerous conversations with clients who are second-guessing where they allocated their marketing dollars because of the following:
  • FEAR of missing the next big thing.
  • RESOURCES - both financial and human.
  • CONFUSION about what tactics to focus on as the online world shifts again – and again – and again.

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