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Recommended Reading | Indispensable: How To Become The Company That Your Customers Can't Live Without
publication date: Mar 2, 2012
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author/source: Dr. John Hogan CHA CHE CMHS
Real world examples of building loyalty  Joe CallowayIndispensable: How To Become The Company That Your Customers Can't Live Without Building customer loyalty today requires far more than good service, competitive pricing and attentive sales contacts. In the rapidly changing global market, avoiding the dangers of becoming a commodity is reaching critical stages of reality. Calloway uses believable case studies and interviews with real people to introduce his drivers of success. These are used as illustrations to encourage readers drastically change their service approaches to become the clients' first and only choice. " _________________________________________________ Feel free to share an idea for a column at info@hoganhospitality.com anytime or contact me regarding consulting, customized workshops, speaking engagements ... And remember - we all need a regular dose of common sense. John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is Co-Founder of a consortium (www.HospitalityEducators.com) of successful corporate and academic professionals delivering focused and affordable counsel in solving specific challenges facing hospitality today. www.HospitalityEducators.com is a membership site offering a wide range of information, forms, best practices and ideas designed to help individual hoteliers and hospitality businesses improve their market penetration, deliver service excellence and increase their profitability. Individuals wishing to contribute materials may send them Kathleen@HospitalityEducators.com. Special value pricing is in effect for a limited time that also includes a complimentary copy of LESSONS FROM THE FIELD- A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES. Dr. John Hogan, CHE CHA CMHS United States - Phoenix, Phone: 602-799-5375 www.hoganhospitality.com/ Email: info@hoganhospitality.com.
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