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Weighing-in On Hotel's Use of The TripAdvisor Tools

publication date: Oct 24, 2011
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Consider this: If potential guests click to your hotel's TripAdvisor postings from your website, could it mean that they really want to see how your hotel scores among former guests? Do you think that the absence of a link on your site will dissuade visitors from checking out your hotel on TripAdvisor? Experts agree that the majority of travelers will checkout TripAdvisor before or after making a reservation.

Your "guest-record" of facilities and service on TripAdvisor could be one of your hotel's best sales assets. If your hotel's over-all record on TripAdvisor is very poor, you have much bigger problems than having people viewing other ads on TripAdvisor.

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