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How do you share Your Value Proposition?.

publication date: Nov 23, 2011
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The key to turbocharging your company’s value proposition is to build your extended product. Your extended product is the full range of attributes that a customer experiences when obtaining and using your product. If you are selling office supplies, for example, the extended product includes product information, convenient shopping or delivery, payment terms, instructions, easy return process, strong warrantee terms, and a host of other attributes. In fact the nature of an extended product is so broad, that there is always room for great creativity and improvement.


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