Operations Planner
« 
December 2024
 »
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031 

Marketing, Brands and the Creativity of Business

publication date: Dec 9, 2011
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.
Americus Reed is an associate professor of marketing at the Wharton School, University of Pennsylvania. He is the marketing department's only identity theorist, which means that he researches the role consumers' self concepts play in guiding buying decisions. 


Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.
Search the Site