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Business travellers most value free Internet and security from hotel properties

publication date: Dec 23, 2011

Statistics & Trends

Pan European survey of hoteliers

Business travellers most value free Internet and security from hotel properties

Tuesday, December 13, 2011

Choice Hotels Europe
, the company behind the Comfort, Quality and Clarion brands and one of the largest and most successful lodging franchisors in the world, revealed the findings of its pan-European survey into what hoteliers believe are the hotel amenities most valued by European business travellers.

Just under 100 hotel owners, operators and general managers from the UK, France, Germany, Italy, Switzerland and the Czech Republic were asked to rank what hotel amenities business travellers valued the most. Ninety percent of respondents thought it was free wireless or internet services, followed by 24 hour security and reception desk support (60%). Just under half (49%) believed business travellers most valued a late check-in or early check-out facility with 37% voting for travellers most valuing an on-site hotel restaurant.

At the other end of the scale the amenities the hoteliers felt were less valued included a business centre (33%) and Airport Transfer Service (18%). The least valued amenity of all was a fitness centre with only 12% of respondents believing that travellers valued them.

Duncan Berry
, UK CEO, Choice Hotels Europe, commented: “This survey shows the value European business travellers place on both free internet access or Wifi as well as hotel security. Choice Hotels brand properties have offered business travellers free internet access since 2009 and we’ve known for a while how valued traveller security is to travel managers, and unlike other chains, reception desks are staffed at all times throughout our network of hotels.”

The Choice Hotels Europe portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to luxury hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone. Brands operated by Choice Hotels in Europe include Clarion, described as four-star, Quality, which sits in the three-star bracket and provides a mid-scale full service offering and Comfort, the largest Choice Hotels brand worldwide, known for value and reliability.

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