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How to Market Alcohol Beverages Legally Using Social Media

publication date: Jan 9, 2014
author/source: Elizabeth DeConti , HospitalityLawyer.com
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November 2011 Volume IV, Issue 4

In this edition:

How to Market Alcohol Beverages Legally Using Social Media, by Elizabeth DeConti

Gray RobinsonRestaurants and bars are marketing food and beverage items using social media more than ever before. Brands use social media sites such as Twitter to engage consumers and generate conversation, and companies make offers to consumers on Facebook and Foursquare to promote brand loyalty. These offers are made to consumers via mobile device, as well as through company web pages with links to the social media sites and related pages or microsites.

Social media advertising is here to stay, and so restaurant operators should familiarize themselves with the additional guidelines and restrictions in play when alcohol beverages are marketed through social media sites. Offering consumers a bucket of beer on Facebook is not the same as offering them a bucket of chicken wings. Read more

Hey, Buddy, Don’t Gimme a Light!, by David Denney

Law Offices of David DenneyFlaming food and drinks are cool. They look great, draw attention, and even may taste better (though perhaps only psychologically). Old classics such as cherries jubilee, bananas foster, queso flameado and flaming Dr. Pepper are but a few of the flaming items restaurants offer.

But flaming food and drinks are dangerous, and can subject the restaurant to extraordinary liability in the event of an accident. Imagine an order of cherries jubilee, soaked through with brandy, set ablaze at the table and then spilled, knocked or bumped into a guest’s lap. Injuries from such incidents are not uncommon. Read more

Industry Resources

2012 Hospitality Law ConferenceThe 2012 Hospitality Law Conference features a dedicated track to explore the latest trends and issues facing food and beverage professionals. These presentations include:

On February 10, don't miss the Food and Beverage Litigation Update by returning presenter Elizabeth DeConti, Attorney with Gray Robinson, and the Hospitality Case Review, by Diana Barber from Georgia State University and Karen Morris from Monroe City College as they summarize the top 100 cases that impacted the hospitality industry in 2011.

Register by January 9, 2012, and save up to $200!

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