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Keeping Aware of Top US travel sites is important to effectively using OTAs

publication date: Jan 18, 2012
 | 
author/source: Data couresy of Experian Hitwise
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Keeping Aware of Top US travel sites is important to effectively using OTAs

All change in hotel list - Top US travel sites, January 7 2012

January 10, 2012
 market leader TripAdvisor remained in its existing position last week in the top ten leading travel websites in the US as the remaining nine sites swapped places.

The previous week's second and third places, held by Marriott and Hotels.com respectively, switched positions, while Carnival Cruise Lines soared to fourth spot from ninth and Vacation Rentals by Owner jumped from eighth to fifth.



Most popular travel websites in the US for the week ending January 7 2012:

Agency



RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.72%1
2priceline.comwww.priceline.com8.98%2
3Orbitzwww.orbitz.com7.16%3
4Travelocitywww.travelocity.com6.39%5
5Yahoo! Traveltravel.yahoo.com6.26%8
6CheapOairwww.cheapoair.com5.86%6
7Kayakwww.kayak.com5.26%4
8Hotwirewww.hotwire.com4.74%7
9Cheap Ticketswww.cheaptickets.com2.81%10
10bookingbuddywww.bookingbuddy.com2.44%-
Destinations and Accommodation



RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.38%1
2Marriott Internationalwww.marriott.com2.74%3
3Hotels.comwww.hotels.com2.65%2
4Carnival Cruise Lineswww.carnival.com2.23%9
5Vacation Rentals by Ownerwww.vrbo.com2.17%8
6Hilton Hotels Onlinewww.hilton.com2.09%5
7InterContinental Hotels Groupwww.ichotelsgroup.com2.00%4
8Booking.comwww.booking.com1.87%7
9Walt Disney Worlddisneyworld.disney.go.com1.65%10
10Harrah's Casino Hotelswww.harrahs.com1.35%-
Airlines



RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.03%1
2Delta Air Lineswww.delta.com12.20%2
3American Airlineswww.aa.com9.45%3
4JetBlue Airwayswww.jetblue.com8.50%4
5Continental Airlineswww.continental.com6.56%5
6United Airlineswww.united.com5.52%7
7US Airwayswww.usairways.com5.12%6
8AirTran Airwayswww.airtran.com4.69%8
9Allegiant Airwww.allegiantair.com3.60%9
10Spirit Airlineswww.spiritair.com3.35%10
Travel search terms



RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest3.97%0.08%99.92%1
2google maps1.47%0.68%99.32%2
3southwest airlines1.42%40.72%59.28%3
4expedia0.80%57.36%42.64%5
5maps0.74%0.68%99.32%4
6map quest0.69%0.00%100.00%6
7travelocity0.69%57.48%42.52%7
8continental airlines0.59%8.86%91.14%9
9american airlines0.57%2.67%97.33%10
10google earth0.51%17.13%82.87%8
NB: Data couresy of Experian Hitwise


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