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Hotel Market More Positive about 2012, But With Strong Reservations

publication date: Mar 19, 2012
 | 
author/source: HospitalityEducators.com Resources,
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Hotel Market More Positive about 2012, But With Strong Reservations

Mar 19, 12 | 3:04 am
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The latest survey compiled by Horwath Hotel, Tourism and Leisure (HTL), the world's largest hospitality consulting firm, has shown that hotel operators around the globe are more optimistic about the coming few months than they were in 2011. The survey, which summarises responses from over 40 countries, shows that while Asia is still strong and the USA is increasing in confidence, Europe continues to be flat as the endless sovereign debt problem rumbles on.

The Survey, which can be downloaded in full at www.horwathhtl.com, provides the hotel industry with a quick assessment of the future market outlook. The four-question survey focuses on the outlook for occupancy, average room rates and total revenue. Hoteliers have also been asked to make comments on their expectations for the coming year in comparison to 2011, as well as identify key factors of growth/decline, assessing the outlook for key demand segments.

Sentiment has improved; recovering from a second half slump in 2011, although as the European figures are almost completely flat, it was an increase in positive sentiment in the USA and the Middle East that have contributed the most. The outlook for 2012 is not as positive as the corresponding outlook in February 2011, however, has improved from the July 2011 survey.  Improving sentiment is observed in Asia, North America and the Middle East / Africa, while Europe remains low and Oceania has slightly declined.

Damien Little, a Director of Horwath HTL in Asia and the founder of the survey said, "The fact that sentiment in the US markets is starting to grow is the strongest indication of better things to come, and Europe has a double bonus with the European Soccer championships in Poland and the Ukraine, followed by the Olympic Games to be held in London, both of which should drive a healthy demand for hotel bedrooms. If Europe can finally settle its debt problem once and for all and inflationary pressures not impact too much on the Chinese economy, we should be looking at a much better second half of 2012"

  
BY REGION

 

 

SCORE

  

 

JUL

2009

JAN

2010

SEP

2010

FEB

2011

JuL

2011

Mar

2012

  

Asia

-41

48

46

52

22

37

  

Oceania

-50

41

52

58

38

35

  

Europe

-55

4

15

34

16

14

  

Americas

-28

21

8

37

9

17

  

Mid-East/ Africa

-22

 

43

7

9

-6

41

  

Global Average

-44

 

27

29

42

16

24

                   

About Horwath HTL

Horwath HTL (Hotels Tourism and Leisure) is one of the world's pre-eminent consulting specialists in the hotel, tourism and leisure industries, providing unequalled experience and expertise for client projects around the world through a combination of detailed local knowledge and international understanding. Horwath HTL is currently the world's largest consulting organisation specialised in hospitality, with 50 offices in 39 countries.

Horwath HTL is a member of Crowe Horwath International, a professional association of accounting and management consulting firms founded in New York in 1915. Crowe Horwath International is currently ranked among the top ten international professional service groups with offices in close to 586 cities in 108 countries.

If you have any questions, please contact James Chappell, Global Marketing Director at jchappell@horwathhtl.com or Damien Little, Director of Horwath HTL China on dlittle@horwathhtl.com

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