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The Trouble With Hotel Comp Sets…

publication date: Apr 28, 2012
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Industry Viewpoint: Hotel Reviews & Performance Analysis

The Trouble With Hotel Comp Sets…


  “Comp Set” has a specific meaning in the hospitality industry – most hotels have a set of competitors that they use as a basis for competitor benchmarking.  The results of year-over-year RevPAR share measurement take center stage in discussions between ownership, brands and operators; hence the numbers are highly visible and important.  The choice of competitors impacts a hotel’s share performance, so the selection of the comp set usually involves careful negotiation between a hotel’s stakeholders.  The objective of that negotiation is to find a “fair” comparison set for the hotel.

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