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Hotel Comp Set Analysis – Untapped Opportunity #1: Market Dynamics

publication date: May 23, 2012
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Hotel CompeteIn a recent article we introduced some ideas that run contrary to industry wisdom on Hotel Comp Sets.  The competitors that hotels include in or exclude from their comp sets  influence the results of competitive analysis.

Stakeholders in hotel performance should therefore treat comp set selection as a bigger priority than they do today.  In this article we use data to show how we know this to be true.

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