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"Running a profitable business isn't just about keeping costs down, it's about winning and serving your customers,

publication date: Feb 10, 2013
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  According to Experience Radar 2012: Consumer insights for the US hospitality industry released by PwC US, travelers are back on the road and the hotels and brands that deliver the experiences that customers not only want, but also are willing to pay for, can benefit from the continued lodging recovery. The report reveals that issue resolution and current room amenities are most sought by customers. PwC's Experience Radar study is designed to uncover experience "recipes" that drive the choices of today's traveler and profits for tomorrow's hotel operators. The research points to important issues on the minds of hoteliers today including: attracting and retaining guests, investing in capital improvements, and reaping benefits from "brand ambassadors."

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