MANILA, Philippines - Offering unique products and services are key points of having a successful business. But how do you make your ideas work and give a lasting impression?
In an interview on ANC ShopTalk, Let's Go Foundation Carlo Calimon gave 8 tips to make that possible.
1. Stay focused.
Ideas will keep coming but it is important that you keep a vision in mind. Identify your end goal to know your business' direction.
2. Help other people.
Make your products and services address what the consumers want and need. It should also aim to solve a problem.
3. Organize your business.
Find the right people who will work with you. Make sure they also share the same vision as yourself.
4. Prepare to make sacrifices.
Be ready to allot more time and resources.
5. Target the right customers.
Know who your customers are. Then test the market and do a lot of research.
6. Analyze your competition.
Know your competitors' weaknesses and analyze how you can do better than them.
7. Love what you do. Be passionate.
If you don't love what you do, everything will take its toll on you especially your sacrifices. You should be in it for the long haul.
8. Know when to pivot.
Learn to adapt to different situations and act fast.
Calimon added that being a starter is always good but as an entrepreneur you have to endlessly develop your products and services to sustain your business.
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For more business tips, catch ANC’s “Shop Talk” every Thursday at 7 p.m., with replays at 10:30 p.m. and every Friday (3:30 a.m.), Saturday (9 p.m.) and Sunday (4 a.m.). ANC's Shop Talk can also be watched on iwantv.com.ph and on tfc.tv (for viewers outside the Philippines)
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