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Lessons from the Field

publication date: Feb 28, 2012
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author/source: Dr. John Hogan CHE CHA MHS and Howard Feiertag CHA CMP
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  Backyard selling continues to be the best approach for hotels. This text presents basic techniques and strategies that still get great results. I personally give each new Ayres sales person a copy, and insist they read every page. The smart ones read it more than once, and refer to it regularly. I highly recommend this book for training hotel sales people. There is no better.        

Jim Roos, President, Ayres Hotels -



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