HospitalityEducators.com
The #1 Independent Website for Hotel Owners & Managers
Home
Member Benefits
Our Mission
About Us and Who We Serve
Join Now
Store
Search
Our Industry Links
Login
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com
Member Login
Email
Password
Join Now
Forgotten Password
Testimonials
Client Feedback
Topic Areas
Hotel Accounting
Food & Beverage in Hotels
Hotel Engineering & Maintenance
Green Hotels & Sustainability
Guest Service in Hotels
Hotel Front Office
Hotel General Managers
Hotel Housekeeping
Hotel Marketing & Sales
Hotel Revenue Management
Hotel Safety & Security
Human Resources
Legal
Hospitality Training
Forms & Checklists
Additional Resources
Media
Hospitality Conversations™
Recommended Reading
Weekly Tips
Fresh Air-New Ideas™ Newsletters
What's The Problem™?
The Solution Is™
Ideas Calendar
Planner and Promotional Calendar
Operations Planner
«
November 2024
»
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
You are here:
Home
»
Media + Social Media
»
Putting a Price on Customer Loyalty
Putting a Price on Customer Loyalty
publication date:
Dec 28, 2016
|
author/source:
marco bertini, Harvard Business School
Previous
|
Next
 
Putting a Price on Customer Loyalty
Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
How do you build loyalty at your hotel?
Related Articles:
Putting Customers at the Center of Your Business - Marketing Hotels and Hospitality
How & Why You Should Live A Life of Integrity
Doing Well by Doing Good - A Tip of the Week
A Message to General Managers on Creating Successful Sales Management
The Role of Tomorrow's Leaders
How do you build loyalty at your hotel?
The Real Reason Millennials Can't Find Old-School Mentors
Four ways to avoid daily deal disaster: a checklist
Hospitality Tip of the Week: Innovation strategy key for future success
RoomAllocator App Overview
How to Maximize Revenues and Minimize Costs
The Double-Platinum Rule 2.0: Inform & Inspire
Top 10 Characteristics of a Leader
"The Innovator's DNA": A recipe for Hospitality Management and Marketing?
Managers are not exempt from serving
Is specialization coming more in hospitality?
Hotel Revenue Management: What You Probably Don’t Know About Rate Changes
Tips to Show up at the Right Field in the Social Business Game
Why Hotels Need Effective Customer Relationship Management (CRM) Implementations
Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands
10 Tips for Pricing Your Product
Building Brands in the Internet Age
Negotiation Skills Top 10 Tips
U.S. Travel Association 2010 Travel Forecasts
Lessons from the Field
LEADERSHIP: The Basis for Management
The Value of Case Studies
What are successful restaurant doing to maintain clients?
Fifteen Food and Dining Trends in Restaurants and Hotels
Focus on Marketing
How To Make A SWOT Analysis
Hospitality Tip of the Week™: Hotel Common Sense Philosophy #14
HBR Blog Network - It's More Important to Be Kind than Clever
5 Killer Ways to Open Up Your Next Presentation
The Point of No Return: Business Lessons from the Economic Crisis
The Five Biggest Mistakes Hotel Owners Make When Seeking an Operator or Brand for Their Hotel
Revenue Grabbing Tips for Independent Hotels;
Social and mobile impact on sales ‘overhyped’
Understanding the Consumers' Approach and Needs in Hotel Upgrades
6 Observations on Finding and Employing Problem Solvers by Dr. John Hogan
8 Ways this Housekeeping Supervisor has Created a Loyal and Super Successful Team
Consumers and Green Hotels - Part 1
Why Do Meeting Planners Ask for RFPs?
How to Measure the ROI of Social Media
Eight Gifts (of Value) You Can Give Away, Which Will Not Cost You a Cent
Eternal Leadership
86 Percent of Users May Leave a Website When Asked to Create an Account
Values of Importance- Insights from THE MANAGER'S TOOLKIT by Dr. Marc CLark
The Value of a Solid Risk and Crisis Management Plan ; Don't Be Left in the Dark !
Managing On the Edge of Chaos
Training and Development – A self-analysis
10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
Consumers and Green Hotels - Part 2
Are You a Manager or a Supervisor?
GLOBAL READER DEFINITIONS OF HOSPITALITY
45 Lessons in Life
Four Steps to Setting Accountability: Building Revenues
Goal Setting is the essential component of Growing Your Career Up - (part 2 of 2)
Four Types of Strategy That Will Give You The Edge You Need To Succeed
Storytelling in Hospitality Sales and Training - Different Perspectives on Hospitality Sales and Training
Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands
 
Previous
|
Next
 
Back to top
Search the Site
Trends & Hot Topics
The Heart of Hospitality Remains Service
The Universal Franchisee Bill of Rights
A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Stop, look and listen before investing in hotel tech
Adapting Ozone Laundry - Look at the Savings @Hampton Inn and Hilton Properties
FREE Resources
Effectively Interacting with the Media - Keys to Success
A Baker’s Dozen of Strategies for Hotel Human Resource Managers & Directors by John Hogan
Qualities of Leadership
The Value of A Good Idea
What's the Problem? Inadequate training
The Difference Between Capital and Cash
Cashing In on a Good Thing - Understanding how GREEN benefits everyone
Today's Hotel Marketing Competencies Video
Educator Profiles
John J. Hogan CHA CHE CMHS CHO
View full Profile
View all Profiles
Edit your Profile
FREE Hospitality Tip
Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Tip of the Week
Mentors Corner
Professional Development
Hospitality Students
What You Need To Know
Home
Contact Us
Co-Founders of HospitalityEducators.com
Guest Columnists
Founding Associates
Our Industry Links
Store
HospitalityEducators.com Faculty and Speakers
Consulting Resources from HospitalityEducators.com