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Putting a Price on Customer Loyalty
Putting a Price on Customer Loyalty
publication date:
Dec 28, 2016
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author/source:
marco bertini, Harvard Business School
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Putting a Price on Customer Loyalty
Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
How do you build loyalty at your hotel?
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