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Recent Articles in Media + Social Media

Bill Marriott talks about the World of Opportunity at Marriott and how these core values have sustained the company for 85 years. Sep 24, 2012: A recognized industry icon, Bill Marriott is often featured as a case study in some of our HospitalityEducators.com training programs.
Enjoy his words in this short video.

Negotiation Skills Top 10 Tips Sep 23, 2012: Negotiation Skills Top 10 Tips

The Curious Identity of RoomKey.com Sep 21, 2012: Consumers shopping for a hotel online have many options to find the property they want at the prices they demand. RoomKey.com, a website originally founded by six of the largest hotel chains, launched earlier this year to help the founding brands capture bookings that might otherwise happen on an OTA
To gauge its success to date, Compete evaluated traffic volumes and sources using our patented normalization process which leverages Compete’s industry-leading panel and ability to unique consumers (which avoids false positives associated with double-counting).

Room Key started small but has grown at a remarkable pace, reaching over 4 million unique visitors in July. The growth rate reads as a success, though the obvious next question is around the sources of its traffic as the site has evolved. We identified two distinct phases.

5 Top Tips for Highly Successful Hoteliers Sep 18, 2012: 5 Top Tips for Highly Successful Hoteliers

HBR Blog Network - It's More Important to Be Kind than Clever Sep 10, 2012: One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread. It's a little story that offers big lessons about service, brands, and the human side of business — a story that underscores why efficiency should never come at the expense of humanity.

What color is your hotel? Sep 7, 2012: What color is the threat level at your hotel? When an attack is highly likely, the U.S. Department of Homeland Security has various rankings including ‘Elevated’ – Yellow, while the UK’s MI5 could declare a ‘Severe’ warning on such an occasion.

USA Today and ABC News Report Guest Satisfaction Lowest in Seven Years Sep 6, 2012: Genevieve Shaw Brown

USA Today and ABC News Report Hotel Guest Satisfaction Lowest in Seven Years

More Commoditization as Google Joins the Fray Sep 4, 2012: Have you had the time to check out Google Hotel Finder yet? If not, I suggest you go there right now (http://www.google.com/hotelfinder). Still in beta, this new software platform is bound to be a powerhouse of change in the next two years once it’s fully operational. But not all of its changes promise to be good for hotel brands.

Link Building Ideas For Online Hotel Marketers to Get New Customers Sep 3, 2012

Do you have a website you are trying to market online? Do you want to get more paying customers?

If you answered yes to these two questions, this article is for you.

Hotel Sales Productivity Challenges Video Sep 1, 2012: HSMAI Insights Interview: Ritz-Carlton's Heather Allison on Hotel Sales Productivity Challenges Video