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Recent Articles in Media + Social Media
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4 Email Fails That Sales Managers Must Avoid
Aug 29, 2012
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Email is arguably the number one tool used for prospecting yet many hotel sales managers remain in the dark about how to harness this powerful tool’s full potential that can turn a cold contact into a lead.
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Act global and think local: how not to get lost in translation
Aug 27, 2012
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In an increasingly global world where social and search are merging and reviews really do matter, what should travel firms be thinking about? Pamela Whitby
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AAHOA Educational Experience - Labor Relations
Aug 12, 2012
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Labor Relations in the news
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The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right
Aug 9, 2012
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Jitendra Jain (JJ) is the founder of various online initiatives like hotelemarketer.com and younghotelier.com (among others) that dream, connect, educate and share all that is glorious about hospitality, technology and most importantly...the people that define our times.
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Understand Your Customers' Minds
Aug 9, 2012
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An interview with Gerald Zaltman, Professor Emeritus, Harvard Business School. Learn how to create more effective marketing campaigns based on your customers' unconscious thoughts and feelings.
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7 Quick Ways to Build Buzz and Customer Traffic -
Aug 7, 2012
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Customers often ask 'what's new?'...so what do you say? You could tell them about the specials, but when they get really interested is when you can talk about an event, a staff member, new photos, an award, renovation plans or the latest gossip. Actually, you have something new happening almost every day, but most businesses (even big ones with marketing departments) aren't very good at sharing it.
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Hoteliers Take Control Of Guest Reviews
Aug 6, 2012
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Hoteliers Take Control Of Guest Reviews For Less Than $65 Per Month
By posting guest reviews directly on a hotel's website, factors that negatively affect third-party rankings - such as the number of hotels listed on a site, the total number of reviews, whether websites themselves tinker with the rankings and whether questionable reviews are effectively policed by moderators - is removed
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5 Ways For Hotels To Increase Bookings Without Resorting To Flash Sales
Jul 31, 2012
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Certainly, a flash sale can be a good way to fill a room that would otherwise go vacant. But hoteliers may be best served redoubling their efforts with tried and true marketing techniques that come at significantly less cost.
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More Social Media Chatter…a Hotel Marketing Tool
Jul 31, 2012
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In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.
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An Inspirational Video that Demonstrates the Power of the Individual Anywhere in the World
Jul 30, 2012
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HospitalityEducators.com encourages you to watch this short message and recognize the inner potential found in all of us!
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Why Hotels Need Effective Customer Relationship Management (CRM) Implementations
Jul 26, 2012
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Why Hotels Need Effective Customer Relationship Management (CRM) Implementations
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Why Not Charge A Fee For The 'Privilege' Of Making A Reservation? - By Thomas Wahl
Jul 25, 2012
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Where does the 'add on' pricing end and the consumer backlash begin? An amusing look at pricing.
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