HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

“Supplier Sites Gaining Ground on Third-Party Portals” Jul 24, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

How to Optimize Your TripAdvisor Listing Jul 24, 2012: How to Optimize Your TripAdvisor Listing | By Daniel Edward Craig

Hotel-controlled content on review sites and social media channels can have considerable impact on visitor traffic and conversions, and yet so many profiles are incomplete, blank, bland, outdated, or inconsistent across platforms.

A B&B Success Story Jul 23, 2012: This week’s hotelier interview is with Ed & Shirley, owners of Abadin Bed and Breakfast in L’Orignal, Ontario, Canada. Their story takes across oceans and across industries (from healthcare, to a motor Inn, to a B&B!).

Key Trends for 2012 - New Era of Personal Learning (You Tube) Jul 22, 2012: This can have major impacts on hotels and restaurant success!

Tthe Changes in Hotel Sales - You Tube Video Jul 21, 2012: HSMAI Insights Interview:
Wendy Ferrill of Best Western on the Changes in Hotel Sales Video

Making a Committment Jul 19, 2012

David M. Brudney, ISHC, is a veteran hospitality sales and marketing professional concluding his fourth decade of service to the hospitality industry.

David Brudney Speaks on Making a Committment

the Benefits of Social Media and Guest Satisfaction Jul 18, 2012: Daniel Edward Craig

The hotel industry has always been service oriented, but social media has made things more complex and labor-intensive by creating new customer service channels. As more travelers log on to social networks to communicate with and about hotels before, during and after trips, new challenges and opportunities have emerged.

Providing great service on social networks is a way to stand out from the competition and to get people talking about and recommending your brand. But what exactly are travelers’ expectations, and how can hotels fulfill them with limited time and resources?

Here are six ways to drive higher guest satisfaction through social networks.

Winning at the Reputation Management Game Means Taking a Team Approach Jul 18, 2012: Daniel Edward Craig

Managing reputation has become a critical function for hotels, but it can be time-consuming and complex. And unlike revenue management, few hotels have the luxury of appointing a dedicated reputation manager

What the Heck is Hotel Web Site SEO, Anyway? Jul 17, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Top U.S. Online Brands and Travel Websites Jul 17, 2012: Nielson’s survey of the top ten most visited travel web sites. Is your hotel on all of them?

Bigger, Better, Interactive: The Future of Hotel TVs Jul 16, 2012

Developing the CEO Within You - A Challenge Facing Many Hospitality Businesses Today Jul 16, 2012

A video interview with Joseph L. Bower, Professor, Harvard Business School. To become an effective CEO, work for companies committed to leadership development, and take responsibility for your own development on the job.