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A Simple Guide to Boost Hotel Electronic Marketing Jul 10, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

If You Need Something, Just Ask Jul 10, 2012: . People tend to grossly underestimate how likely others are to agree to requests for help. And many don't know how to ask for help. They also overestimate how many people will come to them for help. Francis Flynn presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation

People tend to grossly underestimate how likely others are to agree to requests for help. And many don't know how to ask for help. They also overestimate how many people will come to them for help. Francis Flynn presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.

Loss Prevention and Risk Management Newsletter - Preview of 2012 Global Congress on Travel Risk Management Jul 9, 2012: Preview of 2012 Global Congress on Travel Risk Management

What is new in hotel distribution? Jul 9, 2012: So, lots of talk around how hotel distribution is being influenced by mobile, the entry of some interesting new players, and the emergence of the same-day booking model…

Data Overload: Productive or Pointless Jul 3, 2012

Data is important… very important. Without the appropriate data, revenue managers would be pricing blindly - sometimes making money, but more often than not, losing money and decreasing a hotel’s overall financial performance. But having data isn’t enough. If you’re not using the data properly (or if you’re ignoring the analysis part altogether), then data is once again useless for revenue management purposes.

But how can revenue managers sift through piles and piles of data reports to find the info that is the most important for their pricing updates?

Jean Francois Mourier

Data Overload: Productive or Pointless | By Jean Francois Mourier

Hoteliers, Don’t be fooled by the Web 2.0 Hype Jul 3, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

How to use negative feedback about travel to create positive influence Jul 1, 2012: Nobody really likes receiving negative feedback. It stings, and as a hotel owner or manager, you immediately start kicking yourself for the missed opportunity when a guest leaves negative feedback about your hotel. Part of the beauty of negative feedback is that you know where you stand. You know what went wrong and what you need to do to improve.

Managing Values Across Cultures: A Harvard Business School Interview on Values in Business Today Jul 1, 2012: Management thought leaders share their ideas on values in business.
HospitalityEducators.com suggests thinking about these challenges facing us in hotels and hospitality on training, independent operations and guest service.

Five Exercises to Pump-up your Hotel eMarketing Muscle Jun 26, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Hotels ditch the housekeeping carts Jun 20, 2012: The hotel industry is adapting to shifting travel habits.

Tips to Show up at the Right Field in the Social Business Game Jun 19, 2012: 1. What are your business goals and objectives.
Wrong game, right field or right game, wrong field?
Many businesses are showing up to the game but they’re on the wrong field. They also have the wrong attire and mindset. It’s not about a quick win or dunk in the basket with 500 likes and a Klout score of 70. It’s about building relationships, fostering a community, inspiring people to connect with your brand by helping them achieve their goals and objectives.