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Social Media Scrutiny– Is The Sky Really Falling? Jun 19, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Hotel Safety and Security: Major TV Report Jun 17, 2012

NBC's Dateline examines a number of security issues at hotels in major destinations. This kind of material should be viewed as part of training classes and procedures should be reviewed regularly.

Technology – A Hoteliers Best Friend Or Worst Enemy? Jun 15, 2012: Technology – A Hoteliers Best Friend Or Worst Enemy?

Tom Costello, iGroupAdvisors

I read an interesting post today from Michelle Schumate who is a Regional Director of Operations with The Hamister Group.

Michelle and Hamister"s idea about "Treating Guests As Friends In The Extended Stay Industry" helps to remind all of us who are involved in the hospitality industry that hotel guests deserve attention that goes well beyond check in, a clean and comfortable room, and a receipt upon check out.

So the question becomes is technology beginning to create barriers that are isolating hoteliers from their guests?

Search-Ready & Sales-Driven Hotel Web Sites | It’s More Important Than You Might Think Jun 12, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Principle of Success: Fine tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage Part 2 Jun 12, 2012

Offering and providing a competitive advantage requires identifying a specific target audience with distinctly defined requirements. It means developing and delivering high-quality and suitably priced accommodations, meetings and/or other services that you provide better than anyone else in your competitive set and market.

Hospitality businesses and hotels are always looking for a way to stand apart from the masses and that no longer means being with a particular brand. It means providing something that means the needs for a specific target audience and there is the (secret) answer. It should be obvious - to excel and lead the field means being better than the rest of the field.

The question to answer is direct: what must my hotel do to to excel and lead the field?

Reputation Management Essentials Jun 10, 2012: Reputation Management Essentials:
7 Questions, Answered

Your Property Heading…Means More or Less Clicks. Jun 9, 2012: Tommy Taylor’s luxurious cabin – accommodates 12!

Property headlines are the most valuable real estate you have on any listing site. If your listing’s heading is not compelling enough to draw someone in to click on it, your headline is your weakest link. It won’t matter if you have great photos, copy and fantastic rates if no one clicks through.

Strategy vs Tactics - What Is The Difference Between The Two? Jun 9, 2012: What's the Problem?
Confusing information and disorganized communication throughout the hospitality organization.

There are certain things that separate and distinguish strategy and tactics.

Strategy is a long term vision and plan. Tactics are the short term maneuvers that help you accomplish your strategy.

Value Added B&Bs – Part 1 Jun 7, 2012: Recent research by the Centre for Economic and Business Research (Cebr) has found that overheads for small businesses, like B&Bs, have risen by about a quarter (23%) in the last five years.[1] It also suggests that rising costs are having a dangerous effect on independent accommodation providers. The vast majority (78%) identify rising costs as the most significant threat to their businesses this year.

The Role of Tomorrow's Leaders Jun 6, 2012

What is the role of tomorrow's leaders in hospitality?
More structure or do leaders really need to change their perspectives on engagement? A group discussion on a Harvard Business School video explores a wide range of approaches.

Pre-Opening a Hotel? Don’t forget you need guests! (part 2) Jun 1, 2012: In our last article with tips on pre-opening a hotel we focused on PR, the website and SEO. We will now expand our pre-opening checklist with key points concerning revenue management, distribution, reservations, sales and the systems needed to make your success story complete.