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Recent Articles in Media + Social Media

Public Content The Secret to Incredible Service
May 30, 2012

 In this video, Mark Sanborn talks about the perspective of the legendary Fred  (The Fred Factor).


Member Content Five Ways to Promote Your Hotel Web Site
May 29, 2012
 In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness.  We are pleased to recognize his contributions to the industry with this BEST OF series.
Public Content 10 Things I Hate About Hotel Websites – Infographic
May 25, 2012
  Jitendra Jain (JJ)
Here’s a cheeky look at what’s wrong with so many hotel websites out there…most of these issues are elementary and fixable…all that’s required is some forethought and keeping users top-of-mind.
Public Content How to pre-open a hotel [Part One of Two - social media and digital marketing]
May 24, 2012

http://www.tnooz.com/wp-content/uploads/2012/05/cut-ribbon.jpgThe pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time.   Hotels open and close at a astonishing rate, especially in emerging markets and traveller hotspots, and many work hard to avoid common mistakes made in the process.

Some of our hotel pre-opening tips below.
Public Content A web site is absolutely useless unless search engines can find it.
May 23, 2012
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for; SEO efforts should involve a site’s coding, overall design, content, and structure; as well as fixing problems that could prevent search engines from indexing and fully spidering a site.
Member Content 7 Ways to Make Email Work
May 22, 2012

Email is a very powerful direct marketing medium. Done correctly it can produce an amazing return on investment.
Public Content Beware of Internet Predators
May 22, 2012


   In 2011, HospitalityEducators.com  lost Guest Columnist Neil Salerno, The Marketing Coach, to illness.  We are pleased to recognize his contributions to the industry with this  BEST OF series .   Neil Salerno
Public Content Changing Minds, Changing Lives
May 19, 2012
Louise Hay: Changing Minds, Changing Lives
Writer and publisher Louise Hay, 85, has sold millions of books affirming the power of thought.
Her latest book, “You Can Create an Exceptional Life,” was written with life coach Cheryl Richardson.
Public Content How To Maximize Your PPC Budget: Use Negative Keywords
May 17, 2012
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we"ll begin by listing the adverse effects of not doing so.   How To Maximize Your PPC Budget: Use Negative Keywords
Public Content Undercover Investigation on Hotel Keys
May 17, 2012

TRENDS

Fox News Investigations on Key Cards
Member Content How to Sell More Travel with Tourism Social Media Marketing
May 13, 2012

Are You Missing This tourism Marketing Gold Mine?

Find out what influences travelers the most?

Tourism Marketing Fact:

  • Before 40 million monthly travel and leisure consumers make a purchase decisions about a destination, hotel, resort, vacation rental or B&B, tour and even what restaurants they will eat in, they visit this global website.
They are all looking for this one thing, that is a a major influence on if they give their travel money to you or someone else...
Public Content Common Sense Training Tips
May 11, 2012

How to Clean a Guestroom  
more articles >>
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