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We’ve partnered with Killer Infographics to combine some of the best hotel marketing knowledge out there with buuteeq’s unique insights to produce this infographic about hotel Internet marketing. Here are some of the key things to take away from our research:

It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
The largest margin of profit comes from mobile bookers.
Social media campaigns encourage more bookings than traditional email campaigns.

How to Convert Business on Your WEBsite May 10, 2012

This article is from the Summer 2011 issue of Hospitality Upgrade magazine

Understanding SEO Link Building Apr 30, 2012

SEO Link Building

How to Increase Your Hotel’s Guest Reviews Apr 26, 2012: If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, TripAdvisor, and Google Places. These are easy to make updates that can greatly improve the number of reviews you receive on these important channels.

Five Clever Ways to Get the Dirt on Your Hotel Apr 23, 2012: Hotels, like life and boxes of chocolate, are unpredictable. You never really know what you're going to get. But what if you could inspect the view from your hotel-room balcony, stroll down surrounding streets, and check out the size of the pool—all before you check in? A set of innovative online resources, from video vaults to social networks, can help you achieve a satisfying feeling of deja vu—and avoid any unpleasant surprises—when you walk into your next oceanview suite or deluxe guest room.

Hotel Website Analytics: Is There Such Thing As Free Lunch? Apr 19, 2012: Digital marketing is all about results. Unlike offline marketing, in the online and mobile space we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. There is no medium that allows tracking like the Internet does, yet in hospitality, we didn’t adopt these tracking technologies at first introduction. Instead, we relied on cheap or free analytical tools to provide us with important information used to make major decisions. As a result, we are often basing integral marketing decisions on inferior information.

Stay Hungry - Be Foolish - Steve Jobs Commencement Speech on Values, Life and Death Apr 18, 2012: Here is Steve Jobs delivering his commencement speech to the graduates of Stanford University in 2005. In it he talks about getting fired from Apple in 1985, life & death.

6 Things to Look For When Analyzing your Competition Apr 17, 2012: Best practices for ensuring that your hotel's site fairs well against your competitors' is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competitions' website.

One important part of developing a successful hotel marketing plan is to size up your hotel's marketing strategy to that of your competitor's.

Ethics and Social Media: Where Should You Draw The Line? Apr 17, 2012: As social media usage continues to rise, it's only natural that statistic correlations will be made about the individuals who use the medium. This isn't a bad thing; it's common to deep-dive into demographic information and behavioral data. While there will always be exceptions to the "correlations" that emerge from such data, universal truths about social networking usage and user behavior can be valuable.

Marketing for Small and Boutique Hotels Apr 16, 2012: Marketing for Boutique Hotels: Top Tips from Frances Kiradjian

In this interview, Boutique & Lifestyle Lodging Association (BLLA) founder and president Frances Kiradjian shares her thoughts on the digital marketing for boutique hotels today.

When Franchisees Innovate: How To Use the "Big Mac" Provision Correctly Apr 16, 2012: Franchisee innovation is nothing new. Franchisors often find that some of the best-selling products are created by franchisees. For example, some of the most popular sandwiches (including the Big Mac, Filet-o-Fish, and Egg McMuffin) at McDonald's were created by franchisees. Indeed, the Big Mac is one of the all-time innovation success stories, having been created by franchisee Jim Delligatti in the 1960s and finally adopted by McDonalds in 1968 (the sandwich quickly became one of the chain's best sellers, accounting for 19 percent of all sales).

How to Get Your Hospitality Business Involved in a Charity Apr 12, 2012: Being a part of your community means giving back. Businesses that give time, money and other resources to their communities reap many benefits. They have employees who are more involved and productive who are willing to stay. Being involved in the community improves brand visibility and facilitates networking.