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Recent Articles in Media + Social Media
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"The Big Flaws in Hotel Rankings"
Apr 12, 2012
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A wide range of factors affect rankings: the number of hotels listed on the site, the total number of reviews, whether websites themselves tinker with the rankings and whether questionable reviews are effectively policed by moderators.
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What is it that keep Hotel Decision Makers awake during the night?
Apr 11, 2012
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How To Become A Hotel Twitter Zen Master in 5 minutes
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Top SEO Tools for 2012
Apr 9, 2012
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Using a single SEO tool will rarely result in the #1 search engine ranking for your site. As a result of this, there are literally hundreds of tools available on the internet that aid in SEO, competing for the attention of today’s busy webmaster. Rapid development of search engines makes most SEO tools archaic, so you need to change with the times and get updated with new tools in order to keep your sites optimized.
Here are some of the best tools you should consider including in your SEO strategy.
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Great Motivational Quotes | Thoughts from HospitalityEducators.com
Mar 29, 2012
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There are times when we all need to take a moment to step back, catch our breath and "listen" to the words of others who can inspire or motivate us. Here are ten quotes that will take less than ninety seconds to read.
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Consumers and Green Hotels - Part 2
Mar 29, 2012
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The MBA students at Georgetown University taking Consumer Behavior in the fall of 2009 were asked to examine consumer skepticism, cynicism, and confusion regarding "green" behavior. Each team created a video to present the results of a particular focus within the realm of "green" behavior. This video is from the team that chose to focus on "green" hotels.
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The Biggest Mistake a Leader Can Make
Mar 26, 2012
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Hotels and the hospitality industry face the very real danger of becoming a commodity.
This Harvard Business School video reviews some of the danger zones facing leaders today. |
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Top 10 Characteristics of a Leader
Mar 24, 2012
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For several years, I have been cautioning hotel owners and managers to be creative in their leadership of their hotels. The dangers of consumers selecting hotels on the basis of primarily price has continued to increase, and the reality ofmany hotels becoming a commodity is very real. Dr. John Hogan, CEO HospitalityEducators.com
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Consumers and Green Hotels - Part 1
Mar 22, 2012
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The MBA students at Georgetown University taking Consumer Behavior in the fall of 2009 were asked to examine consumer skepticism, cynicism, and confusion regarding "green" behavior. Each team created a video to present the results of a particular focus within the realm of "green" behavior. This video is from the team that chose to focus on "green" hotels.
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Putting Customers at the Center of Your Business - Marketing Hotels and Hospitality
Mar 21, 2012
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Ranjay Gulati, Harvard Business School professor/author of "Reorganize for Resilience: Putting Customers at the Center of Your Business," on how to deliver what customers really want.
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2012 - A Great Time to be a Borrower and a Seller = Video
Mar 21, 2012
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Jones Lang LaSalle surveyed 186 borrowers, and they noted that lenders need to provide certainty of execution as the number one factor they consider in the loan origination process.
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A look at Sustainability and GREEN in UK Inns and Hotels
Mar 21, 2012
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| There is more to eco-friendly tourism than one might imagine and this short You Tube video shows a number of interesting approaches to affordable sustainability in the United Kingdom |
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Insights and discussions on hotel franchising- AAHOA Educational Experience
Mar 20, 2012
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Insights and discussions on franchising |
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