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Recent Articles in Media + Social Media
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3 keys to managing your attitude... Secrets from Zig Ziglar
Dec 15, 2013
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3 keys to managing your attitude...reinforce, reinforce, reinforce. What are some of the secrets to staying positive?
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Exceptional Customer Service - at no extra cost!
Dec 10, 2013
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This is an example of team work in delivering memorable and personalized customer service from SN Brussels AirlinesHow does your hospitality business deliver exceptional service?
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A tongue in cheek look at the need for clear communication
Dec 9, 2013
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A 30 second reminder
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Google+ & SEO: How Google+ Impacts Search Results
Nov 25, 2013
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America's Promise Alliance : Ritz-Carlton Hotel Company's "Succeed Through Service"
Nov 13, 2013
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In partnership with America's Promise Alliance, The Ritz-Carlton Hotel Company developed "Succeed Through Service" to engage employees at all Ritz-Carlton hotels, residences and destination clubs with a school in a underserved local community. "Succeed Through Service focuses on giving young people a bright future through life-skills training, career exploration, and service-learning projects," said Ritz-Carlton President and COO Herve Humler. "As the name suggests, Succeed Through Service is all about helping young people thrive and inspiring them do their best."
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Call Tracking & Conversation Analytics
Nov 11, 2013
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Guest Blog Post: Call Tracking & Conversation Analytics With LogMyCalls’ McKay Allen
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Mobile Marketing in 3 Simple Steps
Oct 29, 2013
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Of existing smartphone users, 95% have used their mobile device to seek local information, and 59% of them actually visited the local business they looked up; making sure your business appears on Google Maps via smartphone is critical for boosting foot traffic.
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Three Steps to a Better TripAdvisor Rating
Oct 25, 2013
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Booking a hotel room online requires a strong level of trust on the part of the consumer, because they aren't able to see the property until they arrive on their check-in date. This makes sites like TripAdvisor a very valuable tool for consumers. In fact, 86% of respondents to a recent MSNBC survey said that they rely on the reviews that they find on TripAdvisor (or other similar travel sites) before they make a purchasing decision.
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14 Famous Business Pivots
Oct 24, 2013
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“To improve is to change; to be perfect is to change often”
Winston Churchill
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Maximizing TripAdvisor
Oct 21, 2013
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TripAdvisor - There's No Secret. It's About Pure Hospitality!
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Millennials want to help your brand share its story
Oct 20, 2013
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A lot of marketing attention has been focused on the trends and habits of the Millennial generation, and for good reason. The demographic is about 80 million strong and represents the largest group of consumers ever
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Three Steps To A Better TripAdvisor Rating
Oct 16, 2013
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According to ehotelier, an increase in your property’s TripAdvisor rating can have a drastic impact on your revenues. If a hotel increases its TripAdvisor review score by one point, room rates can be increased by 11.2% without a drop in occupancy. A 1% increase in a hotel’s online reputation score leads to a 0.89% increase in price (as measured by the hotel’s ADR), up to 0.54% increase of occupancy and up to 1.42% increase in RevPAR.
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