HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

The first and most important thing that hotels need to realize is that despite what they may have heard, SEO is not about "tricking" search engines. Rather, it is a series of practices by which websites tell the search engines who they are, what they do, and why they are relevant to searchers.

17 Great Ways to Market your Hotel Online Aug 6, 2013

Hotel Online Marketing Guide:

The Universal Franchisee Bill of Rights Jul 31, 2013: AAHOA Board leaders provide details for the Universal Franchisee Bill of Rights

The Next Best Thing in Hotel Marketing …A New Tool To Harvest Referral Business Jul 26, 2013: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Social Media and Emergencies Jul 23, 2013: Now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencie

Hospitality Tip of the Week: 5 Trends That Will Shape Small Business in 2013 Jul 19, 2013

The Secret to Winning Guests From Your B&B’s Website Jul 8, 2013: What separates a professional web designer from a hobbyist?

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore Jul 3, 2013: If you’ve done any Google searches lately, you may have noticed a new feature taking over the top of your search engine results page (SERP). This new feature changes the SERP landscape yet again, placing even more of an emphasis on local listing performance

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore - By Sue Wiker
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What hotels need to know as Google expands Knowledge Graph Jun 25, 2013: What it means:

Knowledge Graph pushes everything else on the page down, including all ads. This makes it the highest ranking organic result on the page, giving featured hotels a huge advantage over standard organic results, Adwords ads, and Hotel Finder ads.

Video: Are hotel classification and brand standards still relevant in today's fast moving guestroom-technology environment? Jun 18, 2013: Are hotel classification and brand standards still relevant in today's fast moving guestroom-technology environment?

Life = risk Jun 5, 2013: Inspiration worth considering........

Five Tips To Increase Your Hotel's Exposure On OTAs Jun 4, 2013: Depending on your strategy and needs, using OTAs is an easy yet effective marketing tool that can really boost your online presence and occupancy. While OTAs are not the best approach for building ADR, having complete, up-to-date listings across OTAs is crucial for taking advantage of the "Billboard Effect" and for having a holistic hotel online marketing strategy. That said, here are five simple steps that you can follow to further increase your hotel’s presence on these important channels.