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Value Added B&Bs – Part 1 Jun 7, 2012: Recent research by the Centre for Economic and Business Research (Cebr) has found that overheads for small businesses, like B&Bs, have risen by about a quarter (23%) in the last five years.[1] It also suggests that rising costs are having a dangerous effect on independent accommodation providers. The vast majority (78%) identify rising costs as the most significant threat to their businesses this year.

Loss Prevention & Risk Management Newsletter May 31, 2012

Loss Prevention & Risk Management Newsletter

April 2012 . Volume V, Issue 2

In this edition:

Hotel Revenue Management: What You Probably Don’t Know About Rate Changes May 28, 2012: Earlier this year Hotel Compete began collecting data to test this hypothesis. We gathered a random sample of rate changes from a range of stay nights from February to late July 2012. The sample includes almost three million stay night rate observations, from just over 32,000 US hotels. The analysis monitored the rate changes applied by hotels on specific stay nights to understand the frequency and magnitude of rate changes.

How to Add Value: It’s Got Nothing to Do with Price! May 26, 2012: How to Add Value: It’s Got Nothing to Do with Price!

Conor Kenny On How To Add Value

Collaborative selling key as demand returns May 25, 2012: With the demand for meetings growing and with owners and operators itching for a return to those pre-recession days, once again we’re seeing pressure put on hotel sales associates to push for higher room rates and greater total spend.

Undercover Investigation on Hotel Keys May 17, 2012

TRENDS

Fox News Investigations on Key Cards

The Cost of Hotel Marketing May 10, 2012

We’ve partnered with Killer Infographics to combine some of the best hotel marketing knowledge out there with buuteeq’s unique insights to produce this infographic about hotel Internet marketing. Here are some of the key things to take away from our research:

It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
The largest margin of profit comes from mobile bookers.
Social media campaigns encourage more bookings than traditional email campaigns.

Survey Shows ‘Inside’ Story about Hotels - Frequent Travelers Share their Preferences and Frustrations May 5, 2012: Survey Shows ‘Inside’ Story about Hotels -
Frequent Travelers Share their Preferences and Frustrations

L-E-A-R-N, T-R-U-S-T, M-E-N-T-O-R , E-M-P-O-W-E-R = S-U-C-C-E-S-S May 3, 2012: As we rebuild our focus into an anticipated recovery over the next 6-24 months (depending on the particular forecast for specific markets), those practical industry leaders will recognize that NOW is the time to pay attention to those professionals in our organizations that are the key components of why guests will stay with our businesses.
There are many issues facing the diverse world of hospitality and today’s managers need to be aware of that diversity, regardless of their own special focus As an individual who has been involved with well thought-out learning as both an academic and a corporate educator, I have come to recognize that delivering a balance of real-world business skills and comprehension with structured learning is essential to long-term success.
CONTINUE READING ABOUT ONE OF THE BEST PROGRAMS AVAILABLE TODAY - a one of a kind, all-in-one hospitality training event that has been awarded best Educational Program in the nation by the International Society of Hotel Association Executives.

"What if" Hotels Did Not Discount As A Knee-Jerk Reaction? May 3, 2012

Economic theory also holds that an inverse relationship exists between price and demand - as one goes up the other goes down. Analysis of the STR reported increase in hotel demand for 2010, when compared to the underlying change in the domestic economy suggests that low room rates likely contributed to the surprising surge in the volume of hotel guests during this period. Since price and demand are related, analysis of the Revenue per Available Room (RevPAR) statistic is more appropriate than a singular focus on ADR.

Principles for Success: What we have here is a FAILURE to COMMUNICATE! May 3, 2012

In hospitality, the understanding for privacy of guests is somewhat understood, yet the need to effectively communicate is essential, especially since many time travelers are away from home and in unfamiliar terrain.