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There are many tasks every small business owner must handle personally, but none calls for personal attention more than allocating capital. Cash management is also a critical task, but operating cash is not capital. Cash pays expenses and is evaluated daily, weekly and monthly, while capital pays for investments in the future of your business and is evaluated over years—possibly even generations.

6 Sales and Marketing Metrics Every Hotel Owner Cares About Feb 11, 2019: Hotel owners and asset managers are frustrated.

They no longer want to hear about "branding initiatives" or fuzzy math from their management teams… they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

So it's important to have complete fluency in the KPIs that affect the bottom line.

Cashing In on a Good Thing - Understanding how GREEN benefits everyone Feb 10, 2019: Get some perspective. Find out what hotels nationwide are implementing and what makes sense specifically for your hotel property. If you do not have a dedicated individual to focus on the strategy consider hiring a sustainability consultant.

the Components Of Hotel Franchise Fees Jan 29, 2019

During the PKF study period, the cumulative total of the four franchise related fees ranged from a low of 6.0 percent of rooms revenue to a high of 6.7 percent.

PKF Hotel franchise companies (“the brands/chains”) charge their franchisees a series of fees that cover a variety of services provided by the franchisor. In our firm’s annual Trends® in the Hotel Industry survey of operating statements, PKF Hospitality Research, (PKF-HR is a CBRE company) captures four of these fees discretely:

Royalty Fees
Advertising and Marketing Assessments
Loyalty Program Fees
Reservation Assessments

What's the Problem? Inadequate training Jan 24, 2019

Inadequate training can lead to dissatisfied guests, high staff turnover, lower profitability and lost market share. This video from a Starwood Director Service Culture for Starwood Hotels & Resorts EAME offers some fundamental insights.

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner May 18, 2018

Russell Rules- Teams Win

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner

Workshop Focus:
Hotel Profitability Ratios, Hotel Guest Services, Hotel Operations

This is not a workshop on sports, but on how the individual can move the entire hospitality organization to long term success with innovation, leadership and strategic goals.

Bill Russell of the Boston Celtics defined the passion for winning through teamwork and focus. This session shares his eleven rules for success.

Keys to Success Agenda and Learning Results

The Value of the Sixth Man in Hospitality and any Business
Discipline, Delegation, and Decision Making in Hospitality
The Celtic Mystique or Making Celtic Pride Work for You

Baker's Dozen of REASONABLE CARE Strategies Mar 20, 2018

Hoteliers must remember the Lessons of Reasonable Care! REASONABLE CARE - The degree of care that a reasonably prudent person would use under like circumstances.

10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace Mar 20, 2018: In my career as in yours, we have all seen people unexpectedly succeed and others that we believed would be the likely winners falter. In hotel sales, that can be especially true and I believe at least a portion of those outcomes are based on the “high touch” side of our industry. While we have the benefits today of technology that can track and measure statistics with incredible speed, the human interaction remains the fundamental core of success in hotel operations and sales. In a recent column, I mentioned 10 mistakes to avoid. Here are ten action steps that should help increase the likelihood of success.

Where is your desk? Another “High Touch” Lesson for Hospitality Managers Mar 18, 2018

Storytelling is a marvelous way to communicate a message in a very personal way and this column introduces the message of managerial effectiveness via one of the best stories to date on the hospitality industry.

SERVICE CODE The commitment to hospitality Mar 17, 2018: Slide 1
Elsworth Statler is considered one of the most innovative and creative of hoteliers of all time. He is credited with many of the practices and construction methods that became industry standards. To emphasize his commitment, Statler introduced what he called the STATLER SERVICE CODE. The following has been updated by Dr. John Hogan, CHA CHE MHS

Professional Development - for the individual and the organization Mar 11, 2018: Professional Development for the Individual is personalized training and coaching to enhance hospitality industry competencies and build polish in the areas of presentations, public speaking, and project leadership.

Professional Development for the Organization includes evaluating the competency and skill set levels of various hospitality managers.

Sales Training Mar 10, 2018: Hotel and Hospitality Sales Training examines the preparedness of the sales team, as well as evaluating the processes used in the sales efforts of the hotel by the staff assigned to it.

The outcome usually includes recommendations for specific skill or competency enhancements for the team to reach the hotel desired goals.