Recent Articles in Hotel Marketing & Sales

Google+ & SEO: How Google+ Impacts Search Results
Nov 25, 2013

What is it That You Do With All Those Business Cards After..............
Nov 13, 2013

What is it That You Do With All Those Business Cards After the Networking Event?

Real-time Reservations
Nov 12, 2013

 

Instead of manually inputting reservations received from the online channel into your PMS, it is possible to have your reservations delivered automatically to your PMS. As well as being convenient, there are many other benefits to automatic reservation delivery tools.

Call Tracking & Conversation Analytics
Nov 11, 2013

  Guest Blog Post: Call Tracking & Conversation Analytics With LogMyCalls’ McKay Allen

TripAdvisor to Remove Negative Reviews after Hotels Renovate
Nov 8, 2013

TripAdvisor has been applauded for agreeing to remove old negative reviews after hotels undergo refurbishment.

Steve Tate, chairman of Hotel risk management body CheckSafetyFirst.com, said the online travel reviews giant should be commended for reviewing its policy towards hotels which want to "wipe the review slate clean" after major renovations have taken place.

Hotel Management - The Turnaround
Nov 7, 2013

Hotel Management - The Turnaround - By Niraj 'Neal' Dhanani  

Hotel turnaround management consists of several ingredients. First and foremost, time is of the essence. Speed and time in which the actions are taken will decide if and how the turnaround will be take effect or be completed. Along with speed, a strategic plan needs to be created by studying the market, comp-set, and property. The plan should include the basic who, what, when, where and how. Without a map, strategic plan, one cannot reach their destination.

Sleep as the Main Driver for More than Just Guest Satisfaction
Nov 6, 2013

Following the research from Six Sigma, doctors and hospitals and J.D. Power's market survey, it is clear that it is time for hotels to take sleep to the next level and assist in a person's health by providing one of the solutions that really delivers guest satisfaction; a bed that works. As a guest, you spend most of your time there, so it needs to be comfortable, and exceed your expectation!

The relationship between the guest and the bed is a personal matter and while hotels are looking for the best solutions, here are some facts and thoughts: 

Hoteliers Wary of Discounting as they Evaluate the Long-Term Effects on Brand Perception
Oct 29, 2013

Five years ago, as the recession hit and consumers began tightening their purse string, hotels have responded with discounts and sales. Consumers have quickly become addicted as shown by the Hotwire® 'Britain on Sale' report released earlier this year: more than half of today's consumers never or rarely pay full price when they shop, 57 per cent use discounts and buy items on sale, and 90 per cent say they will continue to look for discounts and sales in the same way even if their economic situation improves.**

Mobile Marketing in 3 Simple Steps
Oct 29, 2013

     Of existing smartphone users, 95% have used their mobile device to seek local information, and 59% of them actually visited the local business they looked up;
making sure your business appears on Google Maps via smartphone is critical for boosting foot traffic.

Three Steps to a Better TripAdvisor Rating
Oct 25, 2013

Booking a hotel room online requires a strong level of trust on the part of the consumer, because they aren't able to see the property until they arrive on their check-in date. This makes sites like TripAdvisor a very valuable tool for consumers. In fact, 86% of respondents to a recent MSNBC survey said that they rely on the reviews that they find on TripAdvisor (or other similar travel sites) before they make a purchasing decision.

Maximizing TripAdvisor
Oct 21, 2013

 TripAdvisor - There's No Secret. It's About Pure Hospitality!

Millennials want to help your brand share its story
Oct 20, 2013

 

A lot of marketing attention has been focused on the trends and habits of the Millennial generation, and for good reason. The demographic is about 80 million strong and represents the largest group of consumers ever