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Three Steps To A Better TripAdvisor Rating Oct 16, 2013: According to ehotelier, an increase in your property’s TripAdvisor rating can have a drastic impact on your revenues. If a hotel increases its TripAdvisor review score by one point, room rates can be increased by 11.2% without a drop in occupancy. A 1% increase in a hotel’s online reputation score leads to a 0.89% increase in price (as measured by the hotel’s ADR), up to 0.54% increase of occupancy and up to 1.42% increase in RevPAR.

Google Says Goodbye to Keyword-Centric SEO Oct 11, 2013: The End of an Era: Google Says Goodbye to Keyword-Centric SEO / Max Starkov & Sue Wiker

2014 Federal Per Diem Rates Oct 11, 2013: 2014 Federal Per Diem Rates and Policy Take Aim at Curbing Meeting Spend

PR & Marketing Tips for Smaller Hotels Oct 8, 2013: ReviewPro PR & Marketing Tips for Smaller Hotels from Renata Parolari Fernandes

Every once in a while, we like to bring in guest experts to provide you with another perspective and some fresh ideas. Today, Renata Parolari Fernandes, the founder and director of Five Star Magazine, an award-winning publication about unique luxury hotels, shares her experience promoting smaller hotel properties. Enjoy!

Buy-or-build issue creates options Oct 2, 2013: During a panel at the Hotel Data Conference, several experts discussed three major issues to consider when deciding whether to buy an existing hotel or build a new one.

Why Brands are Becoming Publishers [video] Oct 1, 2013: Is content still king?

SEEING DOUBLE: DUAL-BRANDED HOTELS ACROSS THE WORLD Oct 1, 2013: SEEING DOUBLE:
DUAL-BRANDED HOTELS ACROSS THE WORLD

Updated City Forecasts with a Focus on Room Rates Sep 28, 2013: Should The Good News Be Even Better? PKF Provides Updated City Forecasts with a Focus on Room Rates

The Sincere Side of Networking Sep 13, 2013: Angela Wild

The Sincere Side of Networking

TripAdvisor, hotel search and the looming presence of Google on the horizon Sep 10, 2013: Over the past eight months or so the hotel search landscape has shifted and a gathering of the meta engines is now well under-way.

It started back in November of last year with Priceline’s acquisition of Kayak, followed shortly by Barry Diller selling his TripAdvisor shares to Liberty Interactive and, to top it, when Expedia bought a controlling stake of Trivago.

There is a game afoot to control metasearch and TripAdvisor just fired the latest round when it officially unveiled the upgraded rate comparison metasearch .

With its tongue planted firmly in its cheeky, Trip Advisor also announced that it’s getting rid of the pesky pop ups, and – as the self proclaimed “number one travel website” – is now maximising revenue by fully integrating live rates and availability feeds to customer searches.