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Top 5 Most Important Amenities to U.S. Travelers Sep 4, 2013: Surveys of more than 1,000 U.S. travelers and more than 600 U.S. hotel representatives shows that Wi-Fi Internet access and breakfast included with booking are king, while a turndown service offers very little value. Read on to find our the most and least important amenities.

How to Maximize Revenues and Minimize Costs Sep 4, 2013

Some of today's most profitable hospitality organizations are the lowest-cost competitors in their industries. Where these organizations really shine is in getting the balance right - implementing revenue management techniques and formulating a distribution strategy to maximize revenues and minimize costs.

SEO For Hotels: What Hoteliers Really Need To Know Sep 2, 2013

SEO is not a trick

The first and most important thing that hotels need to realize is that despite what they may have heard, SEO is not about "tricking" search engines. Rather, it is a series of practices by which websites tell the search engines who they are, what they do, and why they are relevant to searchers.

10 Sales Tips, Strategies And Other Nuggets For Sales Professionals Aug 21, 2013: It’s Friday so I thought it would be a good idea to gather some of the articles that I have read this week and shared them with you. I hope you enjoy them and that you will take some of the author’s wisdom and successfully apply it next week. Enjoy!

Tom Costello is the CEO and Managing Director of iGroupAdvisors, a performance improvement firm, that helps hotels and their sales managers grow their business and generate more revenue.

More Than Half Green Buildings By 2015 Aug 7, 2013: More Than Half Green Buildings By 2015

A short novel that makes networking real This book (which was later made into a good movie with Anthony Hopkins and Anne Bancroft)is set in the post World War II era, but carries a message of values, networking and caring in complex times.

17 Great Ways to Market your Hotel Online Aug 6, 2013

Hotel Online Marketing Guide:

Understanding how to properly set room rates Aug 2, 2013: Distribution Channel Analysis - A Guide for Hotels

How to Stand Out at Your Franchise Convention Aug 1, 2013: Use Language that Matters

Expedia's New Traveler Preference Program Could Cost Hotel Owners Billions Jul 29, 2013: The hotel industry, much like many other industries, experiences changing trends that seem straightforward on the surface but upon closer investigation, things aren’t always as they seem. One such change in our industry is the introduction of Expedia’s new Traveler Preference Program.

THE FRANCHISE OWNER'S MOST TRUSTED NEWS SOURCE

The Next Best Thing in Hotel Marketing …A New Tool To Harvest Referral Business Jul 26, 2013: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.