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Recent Articles in Hotel Marketing & Sales

Hospitality Tip of the Week: 5 Trends That Will Shape Small Business in 2013 Jul 19, 2013

Recommended Reading: Revenue Management: Maximizing Revenue in Hospitality Operations Jul 16, 2013: Revenue Management: Maximizing Revenue in Hospitality Operations by Dr. Gabor Forgacs,
A Speaker and Faculty Member @ HospitalityEducators.com

The Secret to Winning Guests From Your B&B’s Website Jul 8, 2013: What separates a professional web designer from a hobbyist?

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore Jul 3, 2013: If you’ve done any Google searches lately, you may have noticed a new feature taking over the top of your search engine results page (SERP). This new feature changes the SERP landscape yet again, placing even more of an emphasis on local listing performance

Google Carousel: The New Feature Hoteliers Can’t Afford to Ignore - By Sue Wiker
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What hotels need to know as Google expands Knowledge Graph Jun 25, 2013: What it means:

Knowledge Graph pushes everything else on the page down, including all ads. This makes it the highest ranking organic result on the page, giving featured hotels a huge advantage over standard organic results, Adwords ads, and Hotel Finder ads.

Video: Are hotel classification and brand standards still relevant in today's fast moving guestroom-technology environment? Jun 18, 2013: Are hotel classification and brand standards still relevant in today's fast moving guestroom-technology environment?

Five Tips To Increase Your Hotel's Exposure On OTAs Jun 4, 2013: Depending on your strategy and needs, using OTAs is an easy yet effective marketing tool that can really boost your online presence and occupancy. While OTAs are not the best approach for building ADR, having complete, up-to-date listings across OTAs is crucial for taking advantage of the "Billboard Effect" and for having a holistic hotel online marketing strategy. That said, here are five simple steps that you can follow to further increase your hotel’s presence on these important channels.

Talk Radio Featuring HospitalityEducators.com May 10, 2013: This " Bottom Line" discussion with Kathleen Hogan and John Hogan of HospitalityEducators.com focuses on a number of topics including: Profitability, Operational Management, Leadership Development, eCommerce, Marketing and Talent Management.

Changes We Will See In Hotel Marketing May 5, 2013: Experimentation is always expensive in terms of time and human resources. The simple fact is that the basic tactics of hotel sales and marketing still work. Revenue Management Expert Neil Salerno 's impression was that, in recent years, many hoteliers have drifted away from the basics, in favor of new technology and the many unrealistic promises about the use of non-travel related social media. He opined that this type of social media has not yet made any impact for individual hotels.