Recent Articles in Hotel Marketing & Sales

Google Now - The Revolution In Travel Industry Has Just Begun, In Google's Style
Dec 29, 2012

  In July 2012,  Google launched what we call a "masterpiece" - Google Now! It's a super intelligent personal assistant for Google's Android. Google Now performs actions that are similar to what Siri does, but Google Now is significantly superior in terms of use cases handled and the functionalities supported. In our view, Google Now and Apple's Siri cannot be compared at all.

 

What are your hotel guests saying about your approach to Hotel Surcharges and Fees?
Dec 27, 2012

Dr. Bjorn Hanson, Divisional Dean Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management NYU School of Continuing and P Dr. Bjorn Hansonrofessional Studies (NYU-SCPS)

CRM Strategies Helps Improve Profitability
Dec 23, 2012

Customer relationship management, often shortened to CRM, is becoming more of a way of life and an imperative for organizations that want to grow their revenues and profits.

Measuring ROI in Social Media
Dec 21, 2012

Beyond Vanity Metrics: Measuring ROI in Social Media | By Daniel Edward Craig

It's that time of year again when hotel marketers are in the hot seat, trying to justify the money they've requested in next year's budget. And no line item is more contentious than social media.

Lodging Interactive’s Top 5 Budget Items for 2013
Dec 19, 2012

The interactive, social media marketing agency identifies digital marketing programs that hotels need to budget for in 2013 in order to remain competitive

The Shift from Hotel Product Marketing to Niche Marketing
Dec 17, 2012

Today’s travelers are more aware of their individual needs and requirements. They demand not to be treated as just guests. They want companies to acknowledge their existence and understand their special needs, and to be catered to in a personal way.

What Innkeepers Want Every Christmas? Fill Those Empty Rooms
Dec 13, 2012

HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY
HAS GENEROUSLY AGREED
TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED
READER FEEDBACK AND INTEREST

What Innkeepers Want Every Christmas?
Fill Those Empty Rooms

5 Basic Tips to Make a Professional-Looking Video
Dec 12, 2012

Social and mobile impact on sales ‘overhyped’
Dec 10, 2012

   The impact of social media and mobile on travel sales could be being overhyped, a forum run by Barclays heard this week.

A senior panel of industry bosses agreed that many firms were still trying to work out their strategies for what are widely seen as two important new channels.

A New Marketing Tool for the Hospitality Industry
Dec 7, 2012

Quick Response codes or QR codes are a 2D matrix barcode consisting of black modules arranged in a square pattern on a white background. QR codes can be read easily by scanning any smart mobile device. Their popularity stems mainly from their large storage capacity, the diversification of the types of data, and their fast readability. QR codes' key function is to break the barrier between the offline and online media by connecting with people in the offline world and bring them to the online world.

Raise Prices Without Losing Customers
Dec 4, 2012

Sometimes you simply need to raise rates to keep your business viable. Use these five strategies to avoid a customer exodus.

How to Make Your Front of House Outstanding & Sell More Too!
Nov 30, 2012

  

Questions to Ask Yourself