Recent Articles in Hotel Marketing & Sales

Are You Still Discounting?
Oct 21, 2012

You Might Gain Some Occupancy, But Lose RevPar to Your Competition

Full House full but pocket book empty?
Oct 20, 2012

When a hotel booking site tells you that there is “No room available” at your favorite hotel, they will quickly steer you to several other hotels instead. Naïve travellers and vacationers may think that’s a good thing – the house if full so the site is directing me to another, albeit a slightly more expensive one. Well, if you believe that, then you may be in for a big surprise. A quick phone call or email to your favorite hotel may just indicate that there are lots of rooms available for you, your family and your entourage! So why would you empty more of your pocket book using an alternate site?

Petition of Hoteliers Against OTA Practices
Oct 18, 2012

  Petition of Hoteliers Against OTA Practices

Dynamics Shifting in OTA-Hotelier Relationship as APAC Hotel Market Matures
Oct 17, 2012

RoomAllocator App Overview
Oct 16, 2012

What Google Analytics Metrics Should You Monitor?
Oct 16, 2012

Google Analytics is currently the most widely used website statistics (12 million + websites). However, when I ask others what metrics they are viewing and reporting on the answers always seem to match the default metrics that appear on the dashboard (Visitors, Pageviews, Bounce Rate, Time on Site, Visitor Type, and Traffic Source).

Let's look at these metrics (and others you should be reviewing)...

Steps To Score New Business Through College Forums, Message Boards And Alumni Associations
Oct 16, 2012

It is amazing how much traffic and conversation is generated in these social communities and if you are a hotel sales manager, you should consider how these forums and boards can be a great source of new business for your hotel.

Three Myths about What Customers Want
Oct 16, 2012

HBR Blog Network

Three Myths about What Customers Want

This post is the last in a three-part series.

Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.

Social media trends in tradeshow and event marketing
Oct 15, 2012

RegOnline Product Blog – News, discussion, tips, and advice

Process In Hotel Development
Oct 15, 2012

Kunal Mhatre        The ability to add value and to create a sustainable hotel project ultimately starts from the first brush on paper and opportunities for this are all the way through to the final touch of paint on the finished product. Hotels are typically more complex to develop compared with other asset classes, as their design is tailored to the brand operating the business.

Business Development Manager at RIMC SAHIL HOSPITALITY INDIA PVT. LTD.

Can TripAdvisor.com be trusted?
Oct 15, 2012

 Sydney Morning Herald

OPINION: Since it was founded in 2000, TripAdvisor.com has revolutionised the way people buy travel online by giving them access to reviews of accommodation providers around the world by other ordinary consumers. TripAdvisor took buying hotel rooms out of the stone age where you had to rely on pot luck, the word of friends who had been there or a trusty old travel guide like Lonely Planet to strip away the advertising hype and give you a true rating.

Booking.com outperforms UK hotel brands on social media
Oct 14, 2012

E-commerce is vital to the travel industry, with almost three-quarters of travel research taking place online and around a third of hotel revenue coming from online bookings. As such hoteliers are constantly trying to master the art of selling the right room, to the right customer, at the right time. A new report from QuBit shows looks at the search and social performance of ten of the UK’s top hotel brands and online travel sites including Hotels.com, Booking.com, Agoda.co.uk, Hoteldirect.co.uk, Venere.com, Premier Inn, Hilton, Holiday Inn, Marriott and Travelodge. It found that while Booking.com has the strongest social presence, Hotels.com is most visible in search.