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Recent Articles in Hotel Marketing & Sales
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7 Tips for Dealing With Criticism of Your Business on Social Media
Oct 14, 2012
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Not sure how to handle negative comments or criticism of your business on social media? Is the open nature of social media actually stopping you from jumping on board? Here are some steps you can take to manage criticism of your business, products, or even staff on social media and online review sites.
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86 Percent of Users May Leave a Website When Asked to Create an Account
Oct 14, 2012
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Infographic – Convince & Convert sponsor and provider of social media sign-on technology Janrain has put together some research on user behavior around online web forms and registration pages. Have you considered the value that registration forms are creating (or taking away) from your website?
Here’s what they found:
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Revenue Grabbing Tips for Independent Hotels;
Oct 14, 2012
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Revenue Grabbing Tips for Independent Hotels;
Start Thinking Like the Chains
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16 key insights about the American traveler
Oct 12, 2012
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HotelNewsNow.com, a division of Smith Travel Research, Inc.
- Eight out of 10 Americans took at least one leisure trip during the past 12 months.
- Vacation is still viewed as a birthright.
- Only 7% of Americans said their travel decision was based primarily on research or feedback from social networking sites.
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Ideas for your hotel baths - "Best of Class" from TripAdvisor
Oct 12, 2012
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Social Media: Hoteliers “Down Tools” on Social Media
Oct 12, 2012
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Hoteliers Ignore Social Media
New research from Ecole hôtelière de Lausanne (Switzerland) and RateTiger seems to suggest that the social media revolution is far from underway in the UK hotel industry.
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Hotel Industry Reacts to Expedia’s New Agency Model
Oct 12, 2012
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LinkedIn As A Sales Tool For Your Hotel
Oct 11, 2012
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Many hoteliers are missing out on the opportunity to find valuable sales leads and connections through the social network that some refer to as the "professional version of Facebook." Often an overlooked social media opportunity, LinkedIn can be an extremely valuable networking tool for hotels. As the world’s largest professional social network, LinkedIn is an effective source for connecting with 175 million users, including those with similar educational backgrounds, past and present coworkers, old and new clients, influential industry leaders and potential new business connections. If you don't quite know how to use LinkedIn to your advantage, keep reading to see how your connections can lead to potential business opportunities.
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Competing Against Yourself: Hospitality Sales Professionals Lesson #13
Oct 11, 2012
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HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY HAS GENEROUSLY AGREED TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED READER FEEDBACK AND INTEREST
Competing Against Yourself: Hospitality Sales Professionals Lesson #13 from Olympic Gold Medalist Phelps
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5 Common Words That Create Failure
Oct 11, 2012
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The words that people use every day determine whether they will achieve failure or success. There are five words that, in my observation, frequently show up in the conversation of losers, much more so than in that of winners. Here they are:
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Effectively Selling Your Hotel
Oct 11, 2012
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20 Really Important Questions
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Who do you trust with your hotel investment?
Oct 11, 2012
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Investing in hotel real-estate requires a lot of funds. We are talking about tens or hundreds of millions of dollars/euros. You need to ensure a proper ROI is generated with such a strategic investment. Moreover hotels are a multi-million dollar operation. In any other industry we would be looking for a well experienced CEO to manage such a company. Who would you trust to manage your hotel investment?
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