Recent Articles in Hotel Marketing & Sales

7 Deadly Sins of Business Meetings
Oct 9, 2012

    7 Deadly Sins of Business Meetings

How to Measure the ROI of Social Media
Oct 9, 2012

 

Don’t Let the Competition Steal Your Clients
Oct 9, 2012

Charmed by Hospitality Marketing

Two of the biggest fears a hotel employee should have are, “Does our competition have better service than us to sway our best clients?” and “Does the competition’s customer service levels steal potential hotel group business?” The worst way to approach customer service is, “This is how we’ve been doing it for X years and it works.” Hotel guests want a “wow factor” and this applies to low-budget hotel accommodations too; most people enjoy being impressed. So, what can be done to improve hotel customer service from the top down?

Social Media Capture Personalized Hotel Experiences
Oct 9, 2012

Social Media Capture Personalized Hotel Experiences

4 Achievable Attendee Engagement Goals
Oct 8, 2012

Google AdWords Bidding Tutorial
Oct 8, 2012

Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.

Marketing Is Not The Primary Thing…It's The Only Thing
Oct 8, 2012

   Positioning Your Hotel For The Next Marketplace

Marketing Is Not The Primary Thing…It's The Only Thing

Using LinkedIn As A Sales Tool For Your Hotel
Oct 8, 2012

Many hoteliers are missing out on the opportunity to find valuable sales leads and connections through the social network that some refer to as the "professional version of Facebook." Often an overlooked social media opportunity, LinkedIn can be an extremely valuable networking tool for hotels. As the world’s largest professional social network, LinkedIn is an effective source for connecting with 175 million users, including those with similar educational backgrounds, past and present coworkers, old and new clients, influential industry leaders and potential new business connections. If you don't quite know how to use LinkedIn to your advantage, keep reading to see how your connections can lead to potential business opportunities.

Hospitality on a Budget: 2013 Hotel Budget Recommendations
Oct 8, 2012

Number crunching, headaches, owner approval, Brand approval, and furious calculations… It sounds like budgeting season is here!  We know how tedious it is to go through last year’s budget to determine where you can cut costs or where more money should be spent. Not to mention, it’s difficult to keep up with the ever-evolving online market, let alone to know how much money to set aside for new initiatives that may arise.  That’s why Blue Magnet has put together this list of online marketing budget advice for hotels that will help you plan for a lucrative 2013.

What Not to Do in Revenue Management - ­ Part Two | By Jean Francois Mourier
Oct 8, 2012

What Not to Do in Revenue Management - ­ Part Two | By Jean Francois Mourier You probably saw Part One of this series run here in early September, but in case you didn¹t, I¹ll get you up to speed. ³What Not to Do in Revenue Management ­ Part One² offered the following don¹ts: DON¹T Think That Your Customers Know Anything About Your Comp set DON¹T Use Stagnant Rates DON¹T Forget to Replenish your Inventory Online DON¹T Overcomplicate Your Job DON¹T Be Afraid of Technology Today, we¹re going to examine the rest of the cardinal sins of revenue management.

Corporate bookings through GDS 'still vital'
Oct 7, 2012

Corporate bookings through GDS 'still vital'

By Travolution

 Corporate bookings through global distribution systems remain vital to hotel chains despite the fact they now receive 75% of bookings through their own distribution channels, according to new data.

GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!
Oct 6, 2012

GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!
By Jean Francois Mourier, CEO of REVPAR GURU