Hotels Are Poised To Reboot & Refresh Their Rate Structures
In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.
Have you had the time to check out Google Hotel Finder yet? If not, I suggest you go there right now (http://www.google.com/hotelfinder). Still in beta, this new software platform is bound to be a powerhouse of change in the next two years once it’s fully operational. But not all of its changes promise to be good for hotel brands.
You may know your top suppliers but do you know what their environmental policy is for 2013? I would hate to see green hotels loose a large percentage of revenue because they don’t know how to answer the environmental questionnaire that is becoming mandatory from many corpo-rate traveler buyers
Traditionally, bed and breakfasts were required to have general business licenses, says Jay Karen, CEO of the Professional Association of Inn Keepers. But with the rise of the Internet, the term has been co-opted by all kinds of establishments seeking to rent out rooms. Airbnb.com, for example, lists rooms to let. But it doesn’t guarantee that the hosts are licensed. Users indicate that they want to book a room based on a description, then enter their credit card or Paypal information. It is up to the host to accept or decline the guest.
You responded to RFP from a meeting planner and are in the running to get hotel group business from them. Now, they have called you and 2 other competitors into their office for a face-to-face meeting. As you frantically pace in the waiting room, it suddenly dawns on you that they might be more interested in price and price. As you eye your competitors' waiting their turn with the decision makers, you wonder..."What will make our property special? How will I win this business?"
Email is arguably the number one tool used for prospecting yet many hotel sales managers remain in the dark about how to harness this powerful tool’s full potential that can turn a cold contact into a lead.
In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series. 
List of 54 Websites for Free Press Release Distribution Service 
You may know your top suppliers but do you know what their environmental policy is for 2013? I would hate to see green hotels loose a large percentage of revenue because they don’t know how to answer the environmental questionnaire that is becoming mandatory from many corpo-rate traveler buyers
Traditionally, bed and breakfasts were required to have general business licenses, says Jay Karen, CEO of the Professional Association of Inn Keepers. But with the rise of the Internet, the term has been co-opted by all kinds of establishments seeking to rent out rooms. Airbnb.com, for example, lists rooms to let. But it doesn’t guarantee that the hosts are licensed. Users indicate that they want to book a room based on a description, then enter their credit card or Paypal information. It is up to the host to accept or decline the guest.
You responded to RFP from a meeting planner and are in the running to get hotel group business from them. Now, they have called you and 2 other competitors into their office for a face-to-face meeting. As you frantically pace in the waiting room, it suddenly dawns on you that they might be more interested in price and price. As you eye your competitors' waiting their turn with the decision makers, you wonder..."What will make our property special? How will I win this business?"
