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Why Do Meeting Planners Ask for RFPs? Aug 28, 2012: CVB Internet Marketing
Do you want to get hotel group business? Follow the techniques prescribed below by Dr. Tom Sant in his book, Persuasive Business Proposals. I have tailored his recommendations to reflect the demands of the hospitality marketing industry.

Act global and think local: how not to get lost in translation Aug 27, 2012: In an increasingly global world where social and search are merging and reviews really do matter, what should travel firms be thinking about? Pamela Whitby

Understanding the Value and Power of Breakfast Part 1 of 2 Aug 21, 2012

Breakfast at both rooms-only and full service hotels is a chance to shine, as more salespeople than ever are viewing breakfast as an ideal time to "do" business.

United States Supreme Court Supports Expansion of Outside Salesperson Exemption Aug 19, 2012: The Fair Labor Standards Act's (the "Act") outside salesperson exemption has been a hotly contested issue for many years. To qualify for this overtime exemption under the Act, an employee's primary duty must be "making sales" and the employee must be "customarily and regularly" engaged in making sales outside the employer's place of business. Employers and plaintiffs have clashed over the types of duties that meet the criteria -- including whether individuals who lay the groundwork for a product's sale are, in fact, salespersons.

Asset Managers Offer Reminders for Hotel Owners Aug 17, 2012: A key component to asset management - the sales & marketing assessment

Wow Hotels & Resorts - Tomorrow Comes Today! Aug 17, 2012: Ram Gupta CHA

Ram Gupta is a management professional with specialisation in hospitality, real estate, product and e-marketing. He has over four decades of experience in India, Far East, Middle East and Europe. He has completed his management studies from New Delhi, India and higher studies from Germany. A Member of Institute of Hospitality, U.K., he is also a Certified Hotel Administrator from U.S.A. He has worked for a number of hotel chains and was associated with over two dozen hotel projects in varying capacities. He has served on a number of trade bodies and boards of various companies. Currently he is an independent consultant in the Industry. His web site can be viewed at http://www.bcgglobal.com

Boutique Hotels - The Trendy and Fashionable Hotels Aug 13, 2012: There is no single accepted definition of the term, in simple and layman's language, these properties are, "non traditional, unconventional, small, trendy, chic, life style hotels with high degree of personalisation in service and guest interaction and offering a unique experience."
Ram Gupta CHA

The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right Aug 9, 2012: Jitendra Jain (JJ) is the founder of various online initiatives like hotelemarketer.com and younghotelier.com (among others) that dream, connect, educate and share all that is glorious about hospitality, technology and most importantly...the people that define our times.

Understand Your Customers' Minds Aug 9, 2012: An interview with Gerald Zaltman, Professor Emeritus, Harvard Business School. Learn how to create more effective marketing campaigns based on your customers' unconscious thoughts and feelings.

7 Quick Ways to Build Buzz and Customer Traffic - Aug 7, 2012: Customers often ask 'what's new?'...so what do you say? You could tell them about the specials, but when they get really interested is when you can talk about an event, a staff member, new photos, an award, renovation plans or the latest gossip. Actually, you have something new happening almost every day, but most businesses (even big ones with marketing departments) aren't very good at sharing it.

Hoteliers Take Control Of Guest Reviews Aug 6, 2012: Hoteliers Take Control Of Guest Reviews For Less Than $65 Per Month
By posting guest reviews directly on a hotel's website, factors that negatively affect third-party rankings - such as the number of hotels listed on a site, the total number of reviews, whether websites themselves tinker with the rankings and whether questionable reviews are effectively policed by moderators - is removed

The Point of No Return: Business Lessons from the Economic Crisis Aug 3, 2012: Columnist Conor Kenny from Conor Kenny and Associates asks what business lessons we can learn from the current economic crisis and its affect on the Irish hotel industry.