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Revenue Management Must Overcome Several Challenges to Create a Bigger Impact Aug 2, 2012: RM Must Overcome Several Challenges to Create a Bigger Impact
Revenue management (RM) can contribute a lot more than it does today in the travel industry. But to do so RM executives need to take a longer term view of enterprise value which may conflict with the short-term optimisation goals of their day jobs. They also need to think strategically about how RM principles can be extended to the customer and channel space.

What Guests Don’t Like about Loyalty Programs Jul 31, 2012: How does your hotel loyalty program stack up against the other major hotel brands?

5 Ways For Hotels To Increase Bookings Without Resorting To Flash Sales Jul 31, 2012: Certainly, a flash sale can be a good way to fill a room that would otherwise go vacant. But hoteliers may be best served redoubling their efforts with tried and true marketing techniques that come at significantly less cost.

More Social Media Chatter…a Hotel Marketing Tool Jul 31, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Why Hotels Need Effective Customer Relationship Management (CRM) Implementations Jul 26, 2012: Why Hotels Need Effective Customer Relationship Management (CRM) Implementations

Why Not Charge A Fee For The 'Privilege' Of Making A Reservation? - By Thomas Wahl Jul 25, 2012: Where does the 'add on' pricing end and the consumer backlash begin? An amusing look at pricing.

“Supplier Sites Gaining Ground on Third-Party Portals” Jul 24, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

How to Optimize Your TripAdvisor Listing Jul 24, 2012: How to Optimize Your TripAdvisor Listing | By Daniel Edward Craig

Hotel-controlled content on review sites and social media channels can have considerable impact on visitor traffic and conversions, and yet so many profiles are incomplete, blank, bland, outdated, or inconsistent across platforms.

Hospitality Tip of the Week™: Focus on Performance Jul 23, 2012: Zig Ziglar shares his proven perpsective on performance

A B&B Success Story Jul 23, 2012: This week’s hotelier interview is with Ed & Shirley, owners of Abadin Bed and Breakfast in L’Orignal, Ontario, Canada. Their story takes across oceans and across industries (from healthcare, to a motor Inn, to a B&B!).