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Recent Articles in Hotel Marketing & Sales
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Tthe Changes in Hotel Sales - You Tube Video
Jul 21, 2012
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HSMAI Insights Interview: Wendy Ferrill of Best Western on the Changes in Hotel Sales Video
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Cornell Center for Hospitality Research Focuses on Hotel Investing and Service Franchising
Jul 21, 2012
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Cornell Center for Hospitality Research Focuses on Hotel Investing and Service Franchising
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Factors Influencing Lodging Rates for Government Travelers
Jul 21, 2012
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Per Diems GSA establishes the maximum CONUS (Continental United States) Per Diem rates for federal travel customers. This article provides details on Hotel Marketing and Factors Influencing Lodging Rates .
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Operations Planner and Promotional Calendar
Jul 20, 2012
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Operations Planner and Promotional Calendar
This resource is an excellent planning tool for both marketing and operations. It contains daily reminders and offers specific ideas.
The OPERATIONS PLANNER (calendar) on this site has the entire month available . This is another excellent benefit to membership. JOIN NOW!
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10 Steps to Creating a Top-Selling Sales CultureChecking In On Sales
Jul 20, 2012
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Excellence is never an accident. Transforming a marginally performing sales team into a well-oiled sales machine doesn't happen by luck either.
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Making a Committment
Jul 19, 2012
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David M. Brudney, ISHC, is a veteran hospitality sales and marketing professional concluding his fourth decade of service to the hospitality industry.
David Brudney Speaks on Making a Committment
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Here Come The Profits | The 2012 edition of Trends® Survey
Jul 19, 2012
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the Benefits of Social Media and Guest Satisfaction
Jul 18, 2012
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Daniel Edward Craig
The hotel industry has always been service oriented, but social media has made things more complex and labor-intensive by creating new customer service channels. As more travelers log on to social networks to communicate with and about hotels before, during and after trips, new challenges and opportunities have emerged. Providing great service on social networks is a way to stand out from the competition and to get people talking about and recommending your brand. But what exactly are travelers’ expectations, and how can hotels fulfill them with limited time and resources? Here are six ways to drive higher guest satisfaction through social networks.
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Value of Face-to-Face Meetings Resonates Even More Today
Jul 18, 2012
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David M. Brudney, ISHC, News for the Hospitality Executive
I’ve been writing a lot lately about group meeting demand returning - - very good news for hoteliers and conference centers everywhere.
Obviously, this much-anticipated demand increase could be stalled depending upon various economic factors and the upcoming mid-term elections.
In order to give some support to my opinion, I thought now would be a good time to revisit some of my pre-recession writings along with other documents and quotes acquired over the past two years
Hotel Online News for the Hospitality Executive
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The Problem With Marketing | By Conor Kenny
Jul 18, 2012
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Marketing has never been so necessary. A changed landscape means the need for a new plan, a new marketing plan.
When life is good and the tills are ringing, it’s all too easy to get lazy. Lazy people get unfit. Unfit people can’t run and when a storm blows we need to be able to sprint, be flexible and adapt to the new conditions.
This is not a note on recession; this is about marketing after a recession. There is a difference.
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Winning at the Reputation Management Game Means Taking a Team Approach
Jul 18, 2012
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Daniel Edward Craig
Managing reputation has become a critical function for hotels, but it can be time-consuming and complex. And unlike revenue management, few hotels have the luxury of appointing a dedicated reputation manager
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7 Tips for Networking
Jul 18, 2012
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Networking goes hand in hand with running a successful business.But many of us dread walking into a room and introducing ourselves to a bunch of strangers.I've been asked to share my best networking tips at a meeting todayof the National Association of Women Business Owners in Philadelphia. Colleen DeBaise is special projects director at Entrepreneur.
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