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Recent Articles in Hotel Marketing & Sales
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What the Heck is Hotel Web Site SEO, Anyway?
Jul 17, 2012
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 In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.
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Top U.S. Online Brands and Travel Websites
Jul 17, 2012
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Nielson’s survey of the top ten most visited travel web sites. Is your hotel on all of them?
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Bigger, Better, Interactive: The Future of Hotel TVs
Jul 16, 2012
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Hospitality Tip of the Week - Four Points to Long Term Success
Jul 15, 2012
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Blending high tech with high touch has become essential today for optimal results
Jul 14, 2012
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 Using guest history is not high tech – it is the fundamentals of many successful hoteliers today, ranging from Bed & Breakfast operators to gaming to resorts to business oriented properties.
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August Bizarre and Unique Holidays
Jul 13, 2012
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These lists include ideas that could be used for special promotions, celebrations or non-traditional events at your hospitality business.
These calendars show monthly, weekly and daily events.
Creativity is important and you want to stand out and be remembered!
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A Simple Guide to Boost Hotel Electronic Marketing
Jul 10, 2012
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In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.
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Three Keys to Increase Group Business - Part 1
Jul 9, 2012
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Marketing Hospitality Group Business
Mention ducks parading from a lovely, marble fountain through the lobby of a luxury hotel to their penthouse accommodations and chances are your listeners will know the name of their renowned home before you finish. Talk about the AT&T National Pro-Am and your listeners will be transported to an entire campus of resorts with lush greens, spectacular views and unparalleled serene experiences.
These stories represent the instant connection you can achieve by developing and telling your brand's story.
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What is new in hotel distribution?
Jul 9, 2012
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So, lots of talk around how hotel distribution is being influenced by mobile, the entry of some interesting new players, and the emergence of the same-day booking model…
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To Sell More, Focus on Existing Customers
Jul 7, 2012
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HBR Blog Network Research from the AskForensics Knowledgebase reveals that there are four gaps business-to-business companies need to address to achieve best-in-class performance. These gaps were identified through in-depth, qualitative sales and account forensics interviews with prospect decision makers in accounts generating at least $15 million in contract revenue for Fortune 1000 companies:
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Keep Your Marketing Plans “Alive”
Jul 4, 2012
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 Keep Your Marketing Plans “Alive” – They cannot sit on shelves!
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Data Overload: Productive or Pointless
Jul 3, 2012
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Data is important… very important. Without the appropriate data, revenue managers would be pricing blindly - sometimes making money, but more often than not, losing money and decreasing a hotel’s overall financial performance. But having data isn’t enough. If you’re not using the data properly (or if you’re ignoring the analysis part altogether), then data is once again useless for revenue management purposes.
But how can revenue managers sift through piles and piles of data reports to find the info that is the most important for their pricing updates?
Jean Francois Mourier
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So, lots of talk around how hotel distribution is being influenced by mobile, the entry of some interesting new players, and the emergence of the same-day booking model…