HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

A Hotel Marketer’s Guide to Revenue Management Jul 3, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Public relations professionals provide positive return on investment Jul 3, 2012: Getting cash back on an investment has not been an easy thing to do the last few years. Few hotel owners and operators would argue with that. However, no matter what the state of the economy, there is one investment that has remained rock solid — the retaining of a public relations professional. A creative and experienced public relations professional can act as a spokesperson and consultant during a crisis, help build a brand image, generate excitement and positive publicity, increase hotel occupancy and utilization rates, and increase cash flow.

Hoteliers, Don’t be fooled by the Web 2.0 Hype Jul 3, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

How to use negative feedback about travel to create positive influence Jul 1, 2012: Nobody really likes receiving negative feedback. It stings, and as a hotel owner or manager, you immediately start kicking yourself for the missed opportunity when a guest leaves negative feedback about your hotel. Part of the beauty of negative feedback is that you know where you stand. You know what went wrong and what you need to do to improve.

Managing Values Across Cultures: A Harvard Business School Interview on Values in Business Today Jul 1, 2012: Management thought leaders share their ideas on values in business.
HospitalityEducators.com suggests thinking about these challenges facing us in hotels and hospitality on training, independent operations and guest service.

Sales Action Steps #1-12 A Fresh Air- New Ideas Perspective Jul 1, 2012: Real and Practical

Sales Action Steps #1-12 A Fresh Air- New Ideas Perspective

Effective Sales Management - Part 2: Short and Long-term Planning, Forecasting, and Expense Budgeting Jun 28, 2012: The global economic news continues to be serious.

Mixed occupancy in many markets, the lingering effects of the terrorism, political protests in Syria, Pakistan, Iran , Afghanistan and the unknown relating to a number of industries worldwide are all having their toll on the hospitality industry. We, in the hospitality industry, must take action ourselves in directed steps to tackle our particular challenges and begin to turn the situation around.

Is It Better to Boost Sales or Cut Costs? Jun 26, 2012: You want to stay within budget and reach your estimated earnings, but what's the best strategy? Well, at the end of the day, you have only two options, really: spend less money or make more money. Within each of those strategies, of course, you have lots of options. But which one will get you to your financial goals sooner? Let's take a look at both approaches

Five Exercises to Pump-up your Hotel eMarketing Muscle Jun 26, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Harness the Power of the Millennial Generation Jun 22, 2012: A team of travel management professionals working towards the Global Leadership Program Designation and sponsored by the National Business Travel Foundation, developed a survey to uncover the differences between generations as it relates to corporate travel behaviors.

Unprecedented Six Years of Occupancy Growth, Outlook Positive Through 2016 Jun 22, 2012: PKF - Strong 2012, Unprecedented Six Years of Occupancy Growth, Outlook Positive Through 2016

15 reasons a prospective customer might not make it past your front door Jun 22, 2012: “I Won’t Go In – 10 Reasons Why” | By Conor Kenny

In this article, Conor Kenny, Head of hospitality & tourism industry consultants Conor Kenny & Associates, looks at 15 reasons a prospective customer might not make it past the front door of your Irish Pub. (or any other hospitality business as well)