While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we"ll begin by listing the adverse effects of not doing so.
Before 40 million monthly travel and leisure consumers make a purchase decisions about a destination, hotel, resort, vacation rental or B&B, tour and even what restaurants they will eat in, they visit this global website.
They are all looking for this one thing, that is a a major influence on if they give their travel money to you or someone else...
We’ve partnered with Killer Infographics to combine some of the best hotel marketing knowledge out there with buuteeq’s unique insights to produce this infographic about hotel Internet marketing. Here are some of the key things to take away from our research:
It is cheaper to gain an online booking from your website than from both online travel agencies (OTAs) and phone bookings.
Hotels that engage with social media increase bookings, while those that ignore it lose bookings.
The largest margin of profit comes from mobile bookers.
Social media campaigns encourage more bookings than traditional email campaigns.
Robert Mandelbaum, Director of Research Information Services for PKF Hospitality Research., offers the perspective "If guests are going to criticize hotels for 'nickel and diming' them by charging resort fees and surcharges, then they should also be aware of the services and amenities that U.S. hotels provide on a complimentary basis."
Economic theory also holds that an inverse relationship exists between price and demand - as one goes up the other goes down. Analysis of the STR reported increase in hotel demand for 2010, when compared to the underlying change in the domestic economy suggests that low room rates likely contributed to the surprising surge in the volume of hotel guests during this period. Since price and demand are related, analysis of the Revenue per Available Room (RevPAR) statistic is more appropriate than a singular focus on ADR.
Since starting this series it seems that everyone hates everything about hotel bedrooms. In our final article on this topic, here is a list of miscellaneous comments that we have received.
There are approximately 50 million AAA members, and they travel a lot. AAA members travel, on average, more than non-members. Annually, they spend more than 170 million room nights in hotels and motels. Non-members look for the AAA logo and sign, and often make their decision based on whether a lodging property has a AAA sign or logo. What type lodgings do these members (and non-members) choose?
Survey Shows ‘Inside’ Story about Hotels - 
A tongue in cheek look at packaging - they will make you smile!
