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Hotel Comp Set Analysis: A Little Knowledge….. Apr 30, 2012: The subject is undoubtedly important, and it receives frequent attention from industry commentators and publications. But that attention usually takes the form of advice and best practice, rather than data-driven analysis, and that represents a huge analytical opportunity.

The Trouble With Hotel Comp Sets… Apr 28, 2012: Industry Viewpoint: Hotel Reviews & Performance Analysis

The Trouble With Hotel Comp Sets…
Journal by Hotel Compete

Journal by Hotel Compete

“Comp Set” has a specific meaning in the hospitality industry – most hotels have a set of competitors that they use as a basis for competitor benchmarking. The results of year-over-year RevPAR share measurement take center stage in discussions between ownership, brands and operators; hence the numbers are highly visible and important. The choice of competitors impacts a hotel’s share performance, so the selection of the comp set usually involves careful negotiation between a hotel’s stakeholders. The objective of that negotiation is to find a “fair” comparison set for the hotel.

How to Increase Your Hotel’s Guest Reviews Apr 26, 2012: If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, TripAdvisor, and Google Places. These are easy to make updates that can greatly improve the number of reviews you receive on these important channels.

Building Brands in the Internet Age Apr 26, 2012: Building Brands in the Internet Age: Analytics, Loyalty, and Communication
The challenge for brand and marketing managers is how to sort out the relevant information from all the internet noise.

Hotel Website Analytics: Is There Such Thing As Free Lunch? Apr 19, 2012: Digital marketing is all about results. Unlike offline marketing, in the online and mobile space we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. There is no medium that allows tracking like the Internet does, yet in hospitality, we didn’t adopt these tracking technologies at first introduction. Instead, we relied on cheap or free analytical tools to provide us with important information used to make major decisions. As a result, we are often basing integral marketing decisions on inferior information.

6 Things to Look For When Analyzing your Competition Apr 17, 2012: Best practices for ensuring that your hotel's site fairs well against your competitors' is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competitions' website.

One important part of developing a successful hotel marketing plan is to size up your hotel's marketing strategy to that of your competitor's.

How to Work a Room and Make Lasting Connections Apr 17, 2012: Trade Shows and Business Gatherings can be a boom or a bust for many hotel and hospitality Sales and Management staff. This article offers practical advice and how to successfully navigate them successfully

Marketing for Small and Boutique Hotels Apr 16, 2012: Marketing for Boutique Hotels: Top Tips from Frances Kiradjian

In this interview, Boutique & Lifestyle Lodging Association (BLLA) founder and president Frances Kiradjian shares her thoughts on the digital marketing for boutique hotels today.

STR Analytics Comp Set Study analyzes 30,000 comp sets Apr 13, 2012: "Comp sets are a vital component in helping properties understand how they stack up to their competitors," said Carter Wilson, director at STR Analytics. "Your RevPAR index is a direct reflection of not just the performance of your competition but also how relevant that competition is to you. Therefore, it's critical for hoteliers to understand their own comp set and strive to optimize it."

How to Get Your Hospitality Business Involved in a Charity Apr 12, 2012: Being a part of your community means giving back. Businesses that give time, money and other resources to their communities reap many benefits. They have employees who are more involved and productive who are willing to stay. Being involved in the community improves brand visibility and facilitates networking.

What is it that keep Hotel Decision Makers awake during the night? Apr 11, 2012: How To Become A Hotel Twitter Zen Master in 5 minutes

Top SEO Tools for 2012 Apr 9, 2012: Using a single SEO tool will rarely result in the #1 search engine ranking for your site. As a result of this, there are literally hundreds of tools available on the internet that aid in SEO, competing for the attention of today’s busy webmaster. Rapid development of search engines makes most SEO tools archaic, so you need to change with the times and get updated with new tools in order to keep your sites optimized.

Here are some of the best tools you should consider including in your SEO strategy.