Recent Articles in Hotel Marketing & Sales

The 4 step formula for using Social Media Marketing for your business...
Sep 6, 2011

A 3 minute video to help you discover how using Social Media Marketing to promote your business can keep you top of mind with your prospects.

Social Media For Hotels – What Helps, What Doesn't
Sep 5, 2011

Hoteliers should take note that the 80/20 rule still applies; it is always better to concentrate on the 20% of marketing tasks which produce 80% of the business. Marketing hotels today is much more complex than just a few years ago; it is easy be distracted by seemingly "miracle" solutions.

Hotel Marketing : Partnerships Expand Green Meeting Options
Sep 4, 2011

When it comes time to "green" your next meeting, look to the local destination, convention center, hotels, and other hospitality vendors to form partnerships to make it happen.

That was the message delivered in the "Business of Meetings: Destination Site Selection and Sustainable Meetings" session at the ASAE Annual Meeting in St. Louis, Missouri in early August.

Using The Internet To Promote, Not Just Present, Your Hotel
Aug 31, 2011

There are several verry different approaches to marketing hotels today, including those who still believe that reducing rates will boost lagging room sales, while others stand firm that value-added promotions and robust marketing will turn the tide. The problem with reducing rates is that it simply doesn't work. When the economy recovers, these hotels will find it very difficult to get their rates back to normal.

US Government Per Diems - 2012
Aug 29, 2011

Per Diems are posted

Per Diem Rates gsa.gov

GSA establishes the maximum CONUS (Continental United States) Per Diem rates for federal travel customers.

Hotel Marketing: Are you part of the social conversation?
Aug 28, 2011

This video lays out social media facts and figures that are hard to ignore, especially for hotels. It's important to remember that today's travelers are constantly connected to the Internet through their computers, smart phones and other mobile devices... so it is important to reach them on a medium that they are familiar with and engaging on.

The Future of Hotel Revenue Management : Introductory Video
Aug 14, 2011

An overview  on how revenue management functions will become more central to hotel operations  

Insights on Branding A Hotel or Running It As an Independent
Aug 10, 2011

As hotel owners and investors look to leverage recovering performance fundamentals, the question of whether to affiliate a property with a chain or to go it alone as an independent has become more important than ever.

Measuring the Performance of Search Engine Marketing: Two Tools for the Hospitality Industry
Aug 3, 2011

The importance of search as a medium for travel advertising and promotion has grown dramatically over the past ten years. According to industry researcher PhoCusWright, when consumers are comparing and choosing travel services, they use search engine websites more than travel suppliers.

Asset Managers Shift Focus from Cost Containment to Growing Revenues Strategically
Aug 2, 2011

Asset management professionals have moved from a focus on cost containment to one that maximizes revenue production.

Top 5 Hotel Tech Trends
Jul 30, 2011

Terence Ronson / Pertlink Top 5 Hotel Tech Trends

Business Fundamentals in Internet Marketing
Jul 27, 2011

Business Fundamentals in  Internet Marketing