HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

An international panel examines the profitability of resort hotels, asking in particular how concepts that have proven successful in city destinations (e.g. budget design hotels, boutique hotels) can be transferred into and adapted for the resort segment.

Five Ways to Promote Your Hotel Web Site Jul 17, 2011: A hotel web site's visibility is largely dependent upon its generic search capabilities; its ability to be found by search engines. BUT FIRST, a web site needs to be compatible with search engine guidelines. Senseless flash elements, poor navigation schemes, lack of properly researched search tags, and poorly constructed text all contribute to poor search results.

3 Hotel Internet Marketing Tactics From Outside the Box Jul 16, 2011

Third-party endorsement of products and services has always been a powerful sales tool. There was a time when most hotels sought the coveted stars and diamonds of AAA and Mobil to demonstrate their value to travelers. Today, travel-oriented social media has intensified hotel endorsement by providing traveler user-generated comments to guide the hotel selection process.

Read about this powerful marketing sales tool and two additional great ideas.

Hotel Common Sense - Maximizing Effectiveness at Trade Shows Increasing Traffic at your Hospitality Trade Show Booth Jul 15, 2011

Selecting the show or conference to attend is relatively easy to do once you have targeted the markets you wish to reach and have completed a marketing plan. Success at trade shows and conferences depends on the marketing strategy you develop to sell your property and the tactics you use to turn those leads into sales calls and, eventually, bookings.

The Importance of Interior and Exterior Photography Jul 15, 2011

Before They Walk in the Door: The Importance of Interior and Exterior Photography

Potential customers are less likely than ever to show up to your establishment without having scoped you out first. They’re now going online to research the best places to go for the right occasion.

Top 10 tips for hotel social media marketing Jul 14, 2011: Xotels has put these tips on social media markerting together from daily hands on experience performing internet marketing for their client hotels. It is the best list of practical ideas that can be implemented right away.

The Next Best Thing in Hotel Marketing Jul 11, 2011: The Next Best Thing in Hotel Marketing …A New Tool To Harvest Referral Business

Travel social media sites consist of user-generated comments from the traveling community, which act as a guide to other travelers to use in the hotel selection process. Travelers want that "feel good" factor which comes from knowing how your past guests feel about your hotel. Experience has shown that they seek this information either before or after making a reservation. In turn, other travelers enjoy having an outlet to express their experiences after their hotel stay.

3rd Quarter July-September , 2011 Unique Holidays Jul 10, 2011: These lists include ideas that could be used for special promotions, celebrations or non-traditional events at your hospitality business. These calendars show monthly, weekly and daily events.
Creativity is important and you want to stand out and be remembered!

Recommended Reading by HospitalityEducators.com| Take Action: 18 Proven Strategies Jul 7, 2011

Smaller Independent Hotels Should Think "Big" Jul 2, 2011

The Internet has leveled the sales playing field, but many smaller hotels have yet to take advantage of it. The Internet is the great equalizer, but only if smaller independent hotels use it properly. Independent hotels with modest budgets can stand shoulder-to-shoulder with their franchised neighbors if they learn to think big.

Hotel Revenue Management Is Now More Important Than Ever Jun 19, 2011: The Recession Intensified the Need for Revenue Management
The recession caused nearly all hotels to re-examine their rates and the potential value they offer travelers. Too many hotels reduced overall rates only to find that lower rates don’t create demand and produce lower overall revenue. Revenue management teaches us to, first, develop a range of rates based upon market conditions and, second, to manage rates and inventory to optimize profit.

Hoteliers, How Are FaceBook & Twitter Working For Ya? Jun 17, 2011

This well known author shares the insights of his successful career in hospitality marketing and sales with excellent questions on setting priorities, measuring results and analyzing what really works as contrasted with what may be either a fad or a new way of reaching guests.