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Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect Jun 11, 2011: Replicating and expanding an earlier study, this report confirms and quantifies the so-called billboard effect that occurs when online travel agents (OTAs) include a particular hotel in their listings.

Best Spa Practices Jun 10, 2011

Spas are hot and are mushrooming everywhere globally; from top notch luxury hotels to the individual entrepreneurs with their own edge and uniqueness.

However operating a spa is a different game, it requires knowledge and at the end of the day you're in business....

Below a number of valuable tips to get the most out of your spa!

The Problem With Marketing Jun 7, 2011: The Problem With Marketing | By Conor Kenny

Marketing has never been so necessary. A changed landscape means the need for a new plan, a new marketing plan.

When life is good and the tills are ringing, it’s all too easy to get lazy. Lazy people get unfit. Unfit people can’t run and when a storm blows we need to be able to sprint, be flexible and adapt to the new conditions.

This is not a note on recession; this is about marketing after a recession. There is a difference.

The seven kinds of spas Jun 1, 2011

The seven kinds of spas. ISPA

The number of spa visitors has increased 16 percent over last year with an average of 33,000 annual visits per spa. And the message is spreading. Thirty-nine percent of spa visitors are first-time guests. Many guests are "testing the waters" for the first time, while savvy spa goers are branching out to sample greater numbers and various types of spas.

Types of spas? Don't all spas offer the same things? Far from it! The International SPA Association has categorized spas into seven types to assist spa goers in choosing the best spa experience for them.

High-tech meetings: Hot tools for planning corporate events May 31, 2011

Corporate meetings and events are on the rebound after the recession, but many organizations are also rethinking how technology can help them plan a more budget-friendly and productive business meeting. For instance, companies may cut travel costs by hosting a hybrid meeting with some individuals participating via video conference as opposed to in person, or they may consider cost effective alternatives to a land-based event venue such as an all-inclusive cruise.

Financial Management Secrets Of The Spa Industry May 29, 2011

Financial Management Secrets Of The Spa Industry.
Leslie Lyon

No matter whom it is you consult with however, industry leaders will tell you it’s all about the numbers and how to take them from paper, to profits. So the focus of this article will be those tricks of the trade, and how to take the information they are providing us and turn it into something tangible that will help sustain our businesses well into the future.

Best Practices in Search Engine Marketing and Optimization May 22, 2011: The goal of search engine optimization is to ensure that a hotel’s website appears at or near the top of search engine results pages—in the area sometimes called the Golden Triangle.

US Lodging Industry –What Lies Ahead? May 21, 2011: Hotel Lawyer with fresh perspectives on the hotel industry from Smith Travel. When the hotel lawyers of JMBM's Global Hospitality Group® hosted their 21st annual hotel conference recently, Jan Freitag of Smith Travel Research gave a very interesting update and some fresh perspectives on the hotel industry,

A quick way to generate repeat business to your hotel May 20, 2011

Target past hotel guests by watching airfares

A quick way to generate repeat business to your hotel - Newsletter idea.

Shared in Linkedin Group

Hotel Industry Professionals Worldwide

Today we posted an idea about how to target your past guests by sending them airfare price drops from their city to yours. It's a clever idea we first learned from a senior marketing person at Starwood Hotels and we thought you might benefit from learning how to do it yourself.

Duane Hepditch

productblog.guestfolio.com

The Impact of Terrorism and Economic Shocks on U.S. Hotels May 18, 2011: Using data on 34,695 hotels from 2000–09, this study examines how the external shocks of the terrorist attacks on September 11, 2001, and the financial crisis of late 2008 affected aggregate occupancy, price (average daily rate), and revenue per available room (RevPAR) within the U.S. lodging industry.

How Hotel Guests Perceive the Fairness of Differential Room Pricing May 17, 2011: When customers perceived hotel revenue management practices to be fair, they are more likely to be satisfied with the hotel and are more likely to return to that hotel in the future. This survey of 815 people examined the effects of three factors on the respondents’ assessment of the fairness of hotel rate policies.